Adobe Experience Cloud Blog

AUGUST 25, 2017

Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Many CDPs have tried to embrace marketing as the core user. Artificial intelligence advances a business users’ ability to scale segmentation and creative exponentially.

User-Generated 112

User-Generated Transform Analytics CMO 112

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology.

Transform 106

Transform Copywriting User-Generated Price 106

Search Engine Land

SEPTEMBER 26, 2023

Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. This in-depth guide will dive into how generative AI models work, what they can and can’t do, and the implications of all these elements. What is generative AI? How does generative AI work? But what exactly is it?

Transform 103

Transform User-Generated Product Content Marketing 103

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. As we stated above, augmented reality (AR) is an enhanced or altered form of reality where superimposed content gets added to users' real-world views. As of the end of 2017, 187 million people used Snapchat daily. Those Snapchat filters?

Transform 145

Transform User-Generated Entertainment Retail 145

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 118

Customer B2C Transform Retail 118

Content Marketing Institute

MARCH 15, 2018

For example, you can transform your face into an AR-enabled kitten face (but please don’t) or add an animated rain cloud to your video. The opportunity for followers to engage with lenses is much higher than with filters because users are more likely to play with them and share them. Audience lenses. Live stories and live video replay.

Promotion 111

Promotion Transform User-Generated Advertising 111

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

Advertisers 91

Advertisers Advertising Transform User-Generated 91

Hubspot Marketing

APRIL 13, 2020

Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. How large language models work Below is a system diagram of transformers, the architecture model in which large language models are built. transforms”) it into something else. Machines can’t read. This is the playground.

Transform 81

Transform Direct Mail PR User-Generated 81

Backlinko

MARCH 13, 2024

Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR Note: Includes data from multiple sources ( ESOMAR 1 , ESOMAR 2 , ESOMAR 3 , Consultancy.org ) Year Market research industry revenue (worldwide) 2016 $71.5 Market measurement 15% User experience 12.4%

Market Research 103

Market Research Non-Profit Transform Marketing 103

Neil Patel

SEPTEMBER 28, 2020

Do they have any examples of how they visualize data in a user-friendly way? The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees. Who should work with Artefact: If you are a part of a large organization that is undergoing a digital transformation, then you should strongly consider Artefact.

Analytics 134

Analytics Transform Digital Marketing Communications 134

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO 130

CMO B2C Marketing Marketers 130

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”.

Energy 111

Energy Price Transform User-Generated 111

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. 12 ideas for LinkedIn native video.

Transform 145

Transform Promotion User-Generated Management 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Search Engine Land

JANUARY 29, 2023

Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge. Google To Test SMS Feature In Orkut Brazil 2007: The feature would let users send SMS messages to their Orkut friends from their mobile phones.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Content Marketing Institute

SEPTEMBER 6, 2018

4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. EditorStahl #CMWorld Click To Tweet.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Sprout Social

APRIL 25, 2017

— Dominique Jackson (@djthewriter) April 13, 2017. 7 Principles From the Dog Whisperer That Will Transform Your Dog’s Life. But on top of that, in 2016 Facebook made updates to its news feed algorithm that push clickbait headlines to the bottom of users’ feeds. Sumome Headline Generator. Content Ideator.

Transform 112

Transform User-Generated Social Media Marketing Place 112

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018.

User-Generated 113

User-Generated Customer Journey CRM Shipping 113

Rock Content

JULY 30, 2020

The introduction of new channels, such as social networks and blogs, allows businesses to create exceptional user experiences that may now be enjoyed by a greater audience, such as the live broadcasts. Thus, anyone with access to adequate tools can transmit their content in real-time to users worldwide.

Product 114

Product User-Generated Transform Digital Marketing 114

Hootsuite

JUNE 25, 2019

And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. Ask users to vote in the comment section of a post, or create an Instagram Stories poll. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. 6 social media contest ideas to generate buzz.

User-Generated 112

User-Generated Food Promotion Transform 112

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Generate new leads and grow revenue. Generate new leads and grow revenue. Lead generation metrics. Objectives and key results.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Search Engine Land

NOVEMBER 29, 2022

They lead users to intermediate pages that are not as useful as the final destination.”. Despite the lack of any guide or formula that talked about such doorways at scale, many others came up with similar solutions, seeking to expand content to match up with growing varieties of user queries in search engines. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Duct Tape Marketing

FEBRUARY 2, 2017

The year 2017 is predictable. This digital transformation can have positive impacts on delivering personal experiences. This trend is going to run throughout 2017 and may be further than that. Be Contextual and Generate Quality Leads. billion social media users globally for 2016 and the number is indicated to touch 2.51

Transform 64

Transform User-Generated Entertainment Communications 64

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. Voice search is here to stay. Google is heavily invested in using entities.

SEO 93

SEO Transform User-Generated Analytics 93

Sprout Social

OCTOBER 1, 2018

According to WordStream , roughly 45% of users watch at least an hour or more of Facebook videos or YouTube videos in a week. Facebook’s 360 Video allows users to get a complete 360-view by scrolling with a cursor on web, by touch or turning the device on mobile. Maximum count: 2,200 characters. Headline max: 25 characters.

Advertising 111

Advertising Advertisers User-Generated Transform 111

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Content Marketing Institute

OCTOBER 19, 2018

Quick: What was 2017 the “year of” again? She found the first-principle insight and, by addressing it, has created raving fans and generated more than $300 million in sales to date. They can be transformative in even the most competitive B2B niches. They obsess over gaming the system and laud the new trends.

Transform 101

Transform Law B2C User-Generated 101

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. Who is Ion for? Multifunctional platform.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Rock Content

JULY 11, 2016

According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. ” Technology and social media have transformed the in-game experience for sports fans. Some brands are very effective at incorporating user generated content into your broader marketing strategy.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Hubspot Marketing

SEPTEMBER 17, 2018

2017 saw video rise to the top of your marketing tactic list. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. What has 2018 seen? Intermediate: Apple iMovie.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. The latest stats from our recent 2022 ad analysis show that in 2021, desktop ads generated a CTR (Click Through Rate) of roughly 0.07% compared to a healthy 0.1%

Advertising 52

Advertising Advertisers Transform User-Generated 52

Unbounce

DECEMBER 20, 2023

In this year-end review, we’ll explore how different brands are not just riding the AI wave, but are shaping it to revolutionize their services and redefine user experiences. With AI, Canva transformed from a simple design tool into a creative assistant who’s always on the design pulse.

Branding 52

Branding User-Generated Transform Email Marketing 52

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52