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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Transform 122
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Are attention spans really getting shorter? How should marketers respond?

Martech

A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. This phenomenon is exacerbated by the prevalence of social media and short-form content, which cater to quick consumption and instant gratification (Pew Research Center, 2017).

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6 Social Media Trends That Will Take Over 2017

Sprout Social

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112
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What Is Generative AI and How Does It Work?

Backlinko

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 113
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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. There are more than 1.86 Get started now.

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The Top 10 Digital Marketing Articles of 2017

Marketing Insider Group

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Pro tip: Don’t forget that typography also plays a major role in your website's user experience. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone. Ready to get started?

Branding 115