Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Generative AI Generative AI is still in its infancy, but it helps you see what it can do for companies and where it’s going. The answer is, sadly, not much. You also gain a broader perspective.

Email Marketing 130

Email Marketing User-Generated Marketing Automation Platform Customer 130

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016.

Advertisers 91

Advertisers Advertising Transform User-Generated 91

Rock Content

DECEMBER 18, 2023

Pricing: starts free With AI image generation becoming mainstream, the notion of an ideal visual representation has transcended to new levels. For Canva, the year 2022 marked a significant milestone as they introduced their very own AI-powered image-generating application within the Canva platform: Magic Media.

Transform 97

Transform Price User-Generated CRM 97

Duct Tape Marketing

MAY 12, 2017

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing. SEO is still one of the most powerful tools in 2017. And if you’re really concerned about the success of your business, you can’t afford to make these mistakes in 2017. But the truth is far from it.

SEO 74

SEO Food Fashion User-Generated 74

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Conversations about generations often focus on differences instead of similarities.” In 2017, 19.8 In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 132

SEO User-Generated Copywriting Health 132

Search Engine Land

JANUARY 8, 2023

In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Backlinko

JUNE 20, 2024

Apple’s App Store alone attracts more than 650 million weekly active users worldwide. billion 2017 $229.23 billion Source: Apple Apple Quarterly Revenue Apple generated a quarterly revenue of $90.75 billion Sources: Apple , Statista Apple Ad Revenue Apple is forecasted to generate $10.34 billion 2010 $65.23

User-Generated 78

User-Generated Marketing Marketers Customer 78

Search Engine Land

MARCH 5, 2023

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Read all about it in Google Webmaster Tools Finally Adds User Administration. Site owners could grant three types of access: Owner, Full or Restricted. Moz on Domain Authority 2.0:

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

Search Engine Land

FEBRUARY 28, 2023

AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Bing Ads launches ‘fan’ community program for its most dedicated advertisers 2018: Users could apply to join the new advisory program to help advance the platform.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Hubspot Marketing

APRIL 25, 2023

Inspired by Lofi Girl The ad takes clear inspiration from Lofi Girl , a popular YouTube channel that streams Lofi music 24/7 and has racked up billions of views (yes billions, with a B) since 2017. Snapchat is releasing its "My AI" chatbot to all users on the platform for free.

Manufacturing 134

Manufacturing User-Generated Traditional Marketing Education 134

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Yet, one assured method exists to generate lots of buzz about your business and advertising. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names.

Copywriting 67

Copywriting Advertising Advertisers User-Generated 67

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 140

Gen Z Millennials User-Generated Advertising 140

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. Google wins ‘right to be forgotten’ case in Japanese high court 2017: Japan’s high court ruled that search results are a form of speech entitled to protection.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketing 87

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Hubspot Marketing

SEPTEMBER 26, 2023

Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements. With Gemini, users could have the AI interpret text, video, and audio.

User-Generated 122

User-Generated Education Product Management 122

Search Engine Land

FEBRUARY 26, 2023

We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user. Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. This was entirely different from pre-Venice.

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Hubspot Marketing

FEBRUARY 12, 2019

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over half of American internet users who are aged 75 and over watch videos on YouTube. of YouTube users are from the United States.

Video Marketing 142

Video Marketing Millennials Gen Z Entertainment 142

Search Engine Land

JUNE 14, 2024

I’ll never forget spending $50,000 in month one to $500,000 by month three during a very unique time for YouTube advertising in 2017. The results were staggering, as we had the Goldilocks product demonstration video to drive intent while leveraging our Sasquatch videos to drive user engagement through earned views and subscribers.

Branding 99

Branding B2C Education eCommerce 99

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews. responses, 21K retweets, and over 60K likes.

User-Generated 122

User-Generated Price Retail Marketing 122

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 80

User-Generated Marketing Marketers Advertising 80

Martech

APRIL 12, 2024

Fewer respondents to an annual member survey reported having a unified customer database or CDP in 2023 versus 2022, according the CDP Institute, an independent industry group whose membership consists of vendors of CDPs and other martech, as well as agencies and CDP users. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 112

Customer B2C Transform Retail 112

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

MARCH 5, 2024

Google said this update has refined how it understands which webpages are “unhelpful, have a poor user experience or feel like they were created for search engines instead of people.” This technique may try to trick users to thinking new content on a domain is part of the old site, when it may not be.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 114

Customer Journey User-Generated CRM Place 114

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2011: The illustrated guide showed how Google tracked its users and how DuckDuckGo didn't. 2017: 17 link resolutions for 2017 by Julie Joyce.

Search Marketers 86

Search Marketers Marketing Marketers Advertising 86

Search Engine Land

JANUARY 29, 2023

Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge. Google To Test SMS Feature In Orkut Brazil 2007: The feature would let users send SMS messages to their Orkut friends from their mobile phones.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 99

Gen Z User-Generated Entertainment Millennials 99

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. Billion In 2012.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Google featured snippets now often followed by the ‘people also ask’ box 2017: People also ask got more frequent and prominent placement in Google. Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. 2011: Co-founder Charlie Cheever admitted it had been “a big challenge” to maintain Quora’s character while the site has been flooded with new users. 2009: Considering In-House SEO?

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114