Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. million creators uploaded 194 million YouTube videos, which got 5.1

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

APRIL 6, 2021

You'll generate more and better leads. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team. So, how can content generate leads? Typically, you create content to provide visitors with useful, free information.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

Branding 99

Branding B2C Education eCommerce 99

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

TechWyse

FEBRUARY 15, 2022

Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses. Instagram has recently updated the Stories Poll Sticker feature to allow users to change the colour of the question and allow for more answer options. Click the link above to learn more!

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

Rock Content

SEPTEMBER 24, 2015

It was a viral sensation, attracting tens of millions of views, and from then forward it was consistently cited by media pundits as a harbinger of things to come, an example of the kind of content future generations would consume ( Keyboard Cat was also an oft-cited product of this trend). Increasing demand from marketers.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Hubspot Marketing

NOVEMBER 16, 2017

Only 10% of users who landed on a given post read to the bottom. As blogging becomes more saturated and user behavior shifts towards video-based traffic, it’s no wonder why these platforms are gaining traction. Currently, Facebook has over two billion monthly active users , and YouTube is just behind it at 1.5

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed.

Transform 145

Transform Promotion User-Generated Management 145

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Successful Twitter marketing is powerful.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketers Marketing 63

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Unbounce

DECEMBER 20, 2023

In this year-end review, we’ll explore how different brands are not just riding the AI wave, but are shaping it to revolutionize their services and redefine user experiences. With their new AI feature, Spotify isn’t just suggesting playlists, but creating them based on their users’ listening.

Branding 52

Branding User-Generated Transform Email Marketing 52

Rock Content

NOVEMBER 12, 2020

But over time, it has also become very employed in graphic projects for advertising and marketing. It can even demonstrate how a user’s navigation in a site or app happens. In companies, this step of a video project is usually the responsibility of the creative teams. Indeed, they can create impactful scenes.

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . According to the latest numbers, the video platform has 2.2 billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52