SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. June 22, 2017.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. Google ad server tech is outdated but unavoidable due to the lack of viable alternatives and the platform’s overwhelming market presence.

Price 113

Price Advertising Advertisers Law 113

Buffer Marketing

FEBRUARY 18, 2025

VidSummit Best for : Video creators, marketers, and entrepreneurs VidSummit focuses on the business of content creation, with an emphasis on monetization, video marketing, and audience growth. It’s a creator-first event, offering direct access to expert insights on building successful video content careers.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 78

Video Marketing Marketers Marketing eBook 78

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 77

Video Marketing Marketing Marketers eBook 77

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! So back to the question.

Video Marketing 67

Video Marketing Marketing Marketers eBook 67

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations.

Branding 145

Branding Education Video Marketing New Technology 145

Hubspot Marketing

MAY 7, 2020

Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Hubspot Marketing

NOVEMBER 6, 2024

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. They are looking for genuinely helpful videos that inform and inspire.

Advertising 145

Advertising Advertisers Millennials Marketers 145

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

TechWyse

FEBRUARY 15, 2022

Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses. How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

Branding 99

Branding B2C Education eCommerce 99

Marketing Insider Group

AUGUST 1, 2013

I’ve already covered Slideshare as one of the areas where more marketers should focus. In this article, I am honored to bring you an interview with an expert on video marketing, Michael Litt is the CEO and Co-Founder of video marketing platform company Vidyard … Is video an opportunity for brands?

Marketers 106

Marketers Marketing Video Marketing CRM 106

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017). HubSpot is influential when it comes to inbound marketing.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

OCTOBER 21, 2021

But what other digital marketing trends might we see as we head towards 2022? We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hubspot Marketing

APRIL 6, 2021

In the long term, when compared to paid advertisements, video marketing, and traditional marketing, content wins the battle with Frank from finance every time. Creating a content marketing strategy is one of the most important steps you can take for your marketing team. What is content scoring?

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Rock Content

SEPTEMBER 24, 2015

Second, the increase in video supply, not only with the rise of video platforms like YouTube but also in the launch of ever more cable channels, has created more competition, thereby forcing content creators to up their game in order to break through the noise. Increasing demand from marketers.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Ready to get on board yet?

Transform 145

Transform Promotion User-Generated Management 145

Adobe Experience Cloud Blog

DECEMBER 13, 2016

, Matt mentioned their focus on improving the post-sale experience and the changes to their “waterfall” model, which they will be unveiling at their annual SiriusDecisions conference in spring 2017. Aside from having the right tools to support your ABM efforts, it’s critical to align sales and marketing. It’s More Than Marketing.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Hubspot Marketing

JULY 21, 2023

Creativity is vital in creating the right product video for your brand, no matter the method you choose, and now you have several examples for inspiration. Editor's note: This post was originally published in October 2017 and has been updated for comprehensiveness.

Product 145

Product Promotion Food Influencer Marketing 145

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Hubspot Marketing

NOVEMBER 16, 2017

For example, if you have a mobile app, you can search for the top applications of 2017: Locate a few of them on the list and head to their site to scout the landing page for video-based content. As blogging becomes more saturated and the market gets crowded, marketers will find new ways to reach customers.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Adobe Experience Cloud Blog

AUGUST 30, 2016

Don’t forget about all of our sponsors’ virtual booths that are packed with great content on topics ranging from video marketing and account-based marketing to event marketing and beyond! Well, we’ve got some treats for you too. And those are just the sessions! Networking Lounge. and other great giveaways.

Thought Leadership 91

Thought Leadership Marketers Marketing Event Marketing 91

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Mobile Marketing Statistics. Podcast Insights ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket.

Analytics 129

Analytics Customer loyalty Price Place 129

Sprout Social

OCTOBER 1, 2019

It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. As a result, marketers should make a point to upload to LinkedIn’s platform when possible rather than simply dropping a YouTube link. Sure, some brands will publish full-blown commercials.

Promotion 111

Promotion Analytics Food Entertainment 111

Sprout Social

OCTOBER 10, 2019

Our Q2 2017 Index found that responsiveness is the No. Twitter Video. Twitter might not be the first platform you think of when it comes to video marketing, but it’s not something you should overlook. Twitter gives you a couple of options for using videos. First, you can use Twitter’s native video feature.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. That can be a promotional video, a short clip, an interesting script for your services, latest offers and discounts. App installs and App re-engagements.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Rock Content

NOVEMBER 12, 2020

Notice how the designer created the visual narrative and how it guided the final cut: The 2017 film “Get Out!” Now that you understand what a storyboard is and how it can influence your marketing strategy’s success, expand your knowledge, and get to know everything about video marketing !

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . As the ruler of short-form videos, TikTok may be a wiser option. TikTok has a much more casual ethos, and generating videos for the site typically requires fewer production costs. .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Unbounce

DECEMBER 20, 2023

But with a whole range of AI tools that they’ve developed—from auto transcripts and captions to auto-generated event descriptions and an AI-powered educational content search tool—Wisita is helping audiences streamline their video marketing even further in 2023.

Branding 52

Branding User-Generated Transform Email Marketing 52