Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. As a method of research for content marketing, “investigative journalism” is a phrase that deserves quotation marks since you likely aren’t going to be speaking to the next Edward Snowden or releasing the next Panama Papers.

Whitepaper 111

Whitepaper Place Influencer Marketing Content Marketing 111

Duct Tape Marketing

NOVEMBER 2, 2016

My prediction is that in 2017 this tool will become a pretty standard feature for anyone running groups, providing training, and looking for more personal engagement. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.

Whitepaper 78

Whitepaper Social Media Marketing Price Promotion 78

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. This doesn’t mean it has to always be sales focused — you could commission research and white papers to position yourself as an authority in your industry. What is Content Marketing and How Can You Get Started?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Sorry to break it to you, but statistics don’t lie. Take early retirement? Of course not.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hootsuite

JULY 12, 2022

— Wendy’s (@Wendys) November 24, 2017. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. Like most Twitter users, let’s be honest.).

Branding 136

Branding Whitepaper Food Energy 136

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call.

Customer Journey 131

Customer Journey Customer Whitepaper Marketers 131

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

JUNE 24, 2019

between 2017 and 2018. Most companies nurture their customer relationships with generic emails, webinar invitations, and whitepapers. With this potential, it’s no wonder that an InsideSales.com survey on the state of artificial intelligence found that companies are rapidly adopting AI. Nurture relationships with existing customers.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

Content Marketing Institute

DECEMBER 11, 2018

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Content Marketing Institute

MAY 14, 2018

Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. For instance, YouTube is the second largest search engine in the world. Facebook’s algorithm favors native-hosted video.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Content Marketing Institute

DECEMBER 19, 2017

For example, in his presentation at Content Marketing World 2017 , Andy Crestodina mentioned he keeps a folder of all the questions people have asked him via email. This technique involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Repackaging.

Whitepaper 111

Whitepaper Analytics Shoppers Content Marketing 111

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Real Estate 86

Real Estate Content Marketing Whitepaper Transform 86

Martech

JANUARY 12, 2024

I became interested in cryptocurrency around 2017; it piqued my interest from a technical point of view because it changed a lot of industries I had been involved in. They wrote this protocol, put together this consensus, released a white paper and threw it out into the world. I’ve been doing that for about 20 years.

Whitepaper 112

Whitepaper Non-Profit Price Education 112

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. State of Video Marketing Survey , Wyzowl 2017). HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. Facebook Lead Ads. Examples of Great B2B Blogging Campaigns.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. And so you get a thousand percent increase in white-paper downloads.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. When done right, your pilot program takes on a life of its own.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

OCTOBER 4, 2018

E-guides and white papers. She shares this example from Orbit Media’s 2017 Blogger Survey : HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers. The options are seemingly limitless, though it makes sense to marry the content with the best format (for the reader and for your brand’s objectives).

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Duct Tape Marketing

SEPTEMBER 11, 2018

And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content.

Outbound Marketing 71

Outbound Marketing Whitepaper Inbound Marketing Marketers 71

Martech

APRIL 26, 2022

Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. In 2017, you could engage in buying scenarios by targeting one or two buyers. The new B2B buying journey doesn’t include a lot of talking with suppliers.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Content Marketing Institute

OCTOBER 19, 2017

Several speakers hit on this theme at Content Marketing World 2017. Here’s how Andrea describes the tech-communicators’ perspective: The documentation folks need to understand all the touchpoints marketers have with events, white papers, case studies, and whatever other magical things you do.

Whitepaper 111

Whitepaper Customer Journey Transform Communications 111

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

Whitepaper 106

Whitepaper Food User-Generated CRM 106

Content Marketing Institute

MARCH 28, 2018

E-books/white papers. Editor’s note: This article is based in part on a presentation CMI Research Consultant Nancy Reese and I developed and presented at Content Marketing World 2017. The playbook details the tactics identified by survey respondents and includes examples of why, when, where, and how companies use them.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

MAY 3, 2016

In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. billion worldwide.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Download the free whitepaper ?. Enthusiasm for email interactivity is at an all-time high. Marketers are right to be excited.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Content Marketing Institute

FEBRUARY 4, 2019

In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. You still produce videos, infographics, white papers, and blog posts to reinforce your status in an industry while supporting social media , e-mail, and other marketing efforts. 3 Keyword Research Trends to Reshape Your Content Optimization.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. This is the fastest way to produce questionnaires, white papers, infographics , and other interactive materials.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Madalyn is ranked No.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Litmus

JANUARY 11, 2019

Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to our Email Marketing ROI: The Factors that Lead to Better Returns whitepaper.

Whitepaper 78

Whitepaper Email Marketing Branding Analytics 78

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. Promoting a new product, event, whitepaper, or blog post also works well. Curious about LinkedIn Live? You’re not alone. LinkedIn Live is the latest and most anticipated of these video features. Optimize your LinkedIn presence.

Thought Leadership 112

Thought Leadership Real Estate Promotion Whitepaper 112

Hootsuite

NOVEMBER 18, 2019

This is a good ad type if your goals include engagement, especially since feed engagement has grown 50% from 2017 to 2018. Webinar, whitepaper etc.). There are three different formats available for Sponsored Content ads: single image, video, and carousel. Campaigns can run as native news feed ads and Lead Gen forms. Campaign type (i.e.

Advertising 111

Advertising Advertisers Whitepaper Education 111

illumin

JANUARY 9, 2019

In fact, according to our recent whitepaper Attention: The New Media Currency , only 7% of marketers admit to receiving full consumer attention. Source: VMC Data – 188 campaigns, 2015-2017. Check out our newest whitepaper or contact us to learn more! Audience attention remains a proven pain for many marketers.

Whitepaper 40

Whitepaper Food Advertising Advertisers 40

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. Treat those moments as opportunities to connect. Don’t put anyone down for asking. B2B stands for Business to business.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Duct Tape Marketing

AUGUST 1, 2024

And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that. It's you design each page of the document, like it's a blown up version of, here's one big stat, flip to the next slide. Here's one big stat or one main takeaway.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Rock Content

APRIL 27, 2020

That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Work on building a list of your blog visitors by handing out free high-value content, such as ebooks and white papers. Besides that, you can work with brands you know and trust. Brands get better advertising with affiliate marketing.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59