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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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Google Search Ads 360 (SA360) starter guide

Search Engine Land

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. Microsoft Advertising. You might remember SA360’s predecessor, DoubleClick or DoubleClick’s main product line, known as DART (Dynamic Advertising, Reporting and Targeting). Yahoo Japan sponsored products.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  WhatsApp 2.78 active users, according to  Statista.

Branding 122
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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Using Google Analytics conversion paths to find their route to purchase. That’s no different when it comes to PR. Paid media refers to paying to make your content visible. Influencer marketing. Pay-per-click (PPC). Conclusion.

PR 145
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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Analytics 113
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60 social media statistics marketers need to know in 2025

Hootsuite

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 111
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A statistical picture of the cost of digital advertising fraud

Martech

Advertising fraud is a widely known, widely ignored and very expensive fact. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. ClickCease ) $1 : Amount lost to fraud out of every $3 spent by advertisers. Now we can know how much of it is being stolen. Let us know!