SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 106

Automobile Marketers Marketing Social Media Marketing 106

Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. Some others see it as a complete alternative to advertising and treat it as such.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Businesses Grow

JANUARY 19, 2023

And this book, I’ve been stewing on this since 2018 when I was writing Marketing Rebellion , and there was a chapter in there about belonging. When all this other advertising and spam and interruptions fade away. And after I finished the book, I thought that was the most important chapter.

Gen Z 74

Gen Z Health Marketers Marketing 74

Rock Content

MARCH 4, 2020

Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow? Well, Digital Marketing strategies such as using emails or sending out ads in specific social media groups can attract a very niche audience with a tailored message based on their intentions.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52