Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. In 2018, TikTok made $3.5

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Gen Z Entertainment Millennials Advertising 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Snapchat advertising statistics. Source: Digital 2020.

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Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

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Gen Z Entertainment Millennials Fashion 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

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Social Media Marketing Gen Z Millennials Fashion 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

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Gen Z User-Generated Transform SEO 98

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. In 2018, it encompassed 63.5% TikTok and other short-form video platforms will become increasingly popular for advertisers.

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Gen Z Millennials Retail Price 129

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. In 2018, YouTube was the most popular IOS app. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. YouTube Demographics Stats.

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Video Marketing Millennials Gen Z Entertainment 145

Hootsuite

MAY 31, 2022

is the country with the most extensive advertising reach on Pinterest. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

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Social Media Marketing Gen Z Millennials Shoppers 106

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

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Shoppers Product Gen Z Promotion 144

Hubspot Marketing

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad.

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Gen Z Advertisers Advertising Energy 145

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). It’s clear Gen Z sticks is done with the “Instagram aesthetic.”.

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Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Meanwhile, the red heart emoji was used 14 billion times in 2018. Instagram’s potential advertising reach is 849.3 Fast stats for Instagram. growth in 2019.

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User-Generated Gen Z Marketers Marketing 112

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram has 2 million monthly advertisers. Nearly two out of every three adults aged 18-29 use Instagram.

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Millennials Gen Z User-Generated Marketers 111

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. For example.

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Gen Z Marketing Marketers Millennials 125

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. This is why people don’t trust marketers or advertisers. User-generated content isn’t limited to Instagram. And it’s not just consumers who are passionate about authentic content.

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Spiralytics

FEBRUARY 5, 2023

While more people are beginning to prefer gender-neutral advertising, some companies can still become successful using this tactic. Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman.

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Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hootsuite

AUGUST 19, 2020

Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. Combining TV advertising and social media engagement, the values-driven campaign focused on Starbucks’ desire to be inclusive toward people of all genders, by honouring their chosen names. We hear your true name and we celebrate it. whatsyourname.

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Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. Posted by Tattoodo on Saturday, April 28, 2018. That represents 32% of everyone over the age of 13.

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Whitepaper User-Generated Gen Z Price 112

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

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Shoppers Retail Finance User-Generated 107

Digital Marketer

NOVEMBER 26, 2022

We hope, with this article, to help your business transition its online advertising into a more diversified one. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Since advertisements are at the forefront of brand efforts, diversity must be represented correctly in ad material.

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Gen Z Advertising Advertisers Finance 62

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. And I think when all the interruptive advertising and the spam and the robocall finally go away, the last thing we're gonna have is community. They're undetectable and like gens, when we talk about Gen Z, we're not talking about babies.

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Marketing Strategy Gen Z Marketers Marketing 96

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. A post shared by monday.com (@mondaydotcom) on May 8, 2018 at 6:09am PDT. User-generated content. Similar to brand mentions, user-generated content features your brand or product on social media. ad | GIVEAWAY TIME!

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Marketing Strategy Gen Z User-Generated Marketers 112

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

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Entertainment Advertising Advertisers Gen Z 82

Businesses Grow

JANUARY 19, 2023

And this book, I’ve been stewing on this since 2018 when I was writing Marketing Rebellion , and there was a chapter in there about belonging. When all this other advertising and spam and interruptions fade away. 51% — and the average for every other generation is 24%. It haunted me.

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Gen Z Health Marketers Marketing 75

Hubspot Marketing

MARCH 11, 2019

In 2018, there were over 3.2 Generate Leads and Boost Conversions. Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

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Advertisers Advertising Retail Shoppers 52

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

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Social Media Marketing Millennials Gen Z Advertisers 54

Kevin Indig

NOVEMBER 13, 2023

Advertising, the biggest source of publisher revenue, moved from publishers to advertising platforms like Google or Meta. From 2008 to 2018, US publisher revenue nosedived from $37.8b to $14.3b (-62%), while digital advertising reached $107b. But the industry is falling apart.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Marketing Insider Group

DECEMBER 8, 2020

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Welcome Software

JULY 13, 2022

Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. Digital Advertising. in 2018 to 13.4 The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future. Mobile Apps. Social Media Platforms. Customer Portals.

Transform 40

Transform Gen Z Millennials B2C 40

Unbounce

MAY 1, 2024

Vestiaire Collective , a second-hand luxury fashion platform, faced the challenge of capturing the elusive Gen Z demographic on TikTok while promoting their new direct shopping feature. The top-performing content was then amplified through targeted paid advertising, optimizing reach and engagement. Their approach?

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Gen Z Shoppers Fashion eCommerce 59

Rock Content

MARCH 4, 2020

Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow? Are you looking forward to advertising your company to a mass market, garner massive appeal and brand awareness? Smartphones are incredibly popular, especially among Millennials and Generation Z.

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Digital Marketing B2C Marketers Marketing 52

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Plenty of Generation Z and Gen Xers also use the platform. IGTV advertising.

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Hubspot Marketing

SEPTEMBER 18, 2019

For instance, Xinhua News, a Chinese media outlet, unveiled an AI news presenter in 2018 who can work 24-hours a day without breaks, reducing news production costs. If your brand is trying to reach Gen-Z or a younger audience, a virtual influencer might be something that appeals to your intended demographic. Image Source.

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Gen Z Advertisers Advertising Influencer Marketing 145

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

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Gen Z Millennials Entertainment User-Generated 40

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. After Douyin launched in early 2018, it grew to 150 million active users in year one.

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Gen Z Millennials User-Generated eCommerce 145