Hootsuite

MAY 31, 2022

is the country with the most extensive advertising reach on Pinterest. Women aged 25-34 hold the biggest share of Pinterest’s advertising reach. 45% of social users in the U.S. This is helpful intel for advertisers and marketers looking to target high-earners in the U.S. Pinterest banned political ads in 2018.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

APRIL 9, 2025

Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Audiences on social media love authenticity. Consider target audience demographics (race, age, hobbies, etc.)

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. TikTok's revenue more than tripled between 2017 and 2018. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Marketing 111

Marketing Marketers Advertising Advertisers 111

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Paid Promotion.

Shoppers 143

Shoppers Product Gen Z Promotion 143

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Don’t panic.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Advertisers on TikTok can reach audiences around the world in more than 75 languages.

Transform 145

Transform Price Marketing Marketers 145

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Restrictions on social media ads and remarketing.

Law 145

Law Marketing Marketers User-Generated 145

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. Table of contents.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

AUGUST 5, 2020

Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.

Branding 145

Branding Advertising Advertisers Social Media Marketing 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). Instagram is the fastest growing social media platform in Canada. The social network saw 20.4% growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Instagram’s potential advertising reach is 849.3

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. CF Search Marketing. Social Czars. Thin Pig Media. Fifty & Five.

Non-Profit 97

Non-Profit PR Social Media Marketing Retail 97

illumin

NOVEMBER 15, 2023

This legislation came into effect in May of 2018, and levy’s harsh fines on organizations found to be in violation of its statutes – with penalties reaching tens of millions of euros. How an ad free Facebook option impact advertisers? for desktop use of both Facebook and Instagram.

Law 97

Law Advertising Advertisers Social Media Marketing 97

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. View this post on Instagram.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Sprout Social

OCTOBER 23, 2018

Don’t try to be everything to everyone on social media. A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more.

Branding 111

Branding Social Media Marketing Customer loyalty User-Generated 111

Neil Patel

SEPTEMBER 13, 2021

Papercut Films was the production company for the technology documentary film, which had an April 2018 release. Well, it might just change the way you use social media in the future once you have a better understanding of what goes on behind the scenes. The social media documentary had a 2018 release with an 88-minute runtime.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

SEPTEMBER 23, 2020

The GDPR and CCPA in particular are strict about how advertisers use personal data. For more details, check out our post on using social media for healthcare. Marketing claims. Those in the regulated industries face specific social media compliance risks. That includes using cookies or other methods.

Law 145

Law Health Food Education 145

Hootsuite

APRIL 27, 2022

So, what does Meta’s domination mean for social media marketing? The number of minutes US adults spend on messaging apps like Facebook Messenger and WhatsApp has increased from 18 minutes in 2018 to 24 minutes in 2022. India is the country with the highest Messenger advertising audience. billion times.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Interested in learning more about social media marketing?”) Moving Forward.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Which one do you want to hear?

Branding 145

Branding Food Entertainment Product 145

Hootsuite

MARCH 31, 2020

The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. Sport climbing was mesmerising at Buenos Aires 2018 !

Health 145

Health Social Media Marketing User-Generated Promotion 145

Hootsuite

SEPTEMBER 17, 2020

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Google Ads is a paid online advertising platform offered by Google. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. That’s where Google Ads comes in.

User-Generated 145

User-Generated Advertising Advertisers Whitepaper 145

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . Sites that covered social media best practices, such as Social Media Examiner, outranked it.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90