Search Engine Land

MAY 17, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. Create a new Google Sheet and add the Google Analytics spreadsheetadd-on.

Analytics 113

Analytics Search Marketers Customer SEO 113

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. With a business account, you can also review how many people click these links via Pinterest analytics. To make your Pinterest videos as impactful as possible, use Pinterest analytics.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

AUGUST 16, 2018

Using Google Analytics conversion paths to find their route to purchase. Agility PR Solution s : Provides powerful yet easy-to-use media database, monitoring, and analytics solutions to help identify and connect with influencers, capture coverage, and measure impact. It’s fantastic for in-house teams who’re doing their own PR.

PR 145

PR Communications Inbound Marketing Management 145

Hubspot Marketing

OCTOBER 2, 2018

Google Analytics tracking code: Copy the GA tracking code that you use on your site. You can associate a Google Analytics property with a Search Console account -- which will let you see GSC data in GA reports. You can only find query data in Search Console, not Google Analytics. There’s a third role: an associate.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Analytics 113

Analytics Marketing Mix Retail Advertising 113

Martech

NOVEMBER 21, 2024

” The XM Institute was formed in 2018 when Qualtrics acquired Temkin Group, a boutique consulting firm founded by Bruce Temkin, who Zdatny calls “the godfather of customer experience.” “An effective CX team has that data and analytics but also other supporting functions like experience design and change management.

Management 144

Management Customer Transform Thought Leadership 144

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. The tool was renamed Search Ads 360 in 2018 – the same year Google AdWords became Google Ads. However, many marketers still struggle to understand its full potential. How does Google Search Ads 360 help marketing efforts?

Advertising 71

Advertising Advertisers Retail Management 71

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. 8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties.

SEO 106

SEO Transform Health eCommerce 106

Jeff Bullas

FEBRUARY 8, 2023

It was launched in 2018. Monitor your analytics: Keep an eye on your website’s traffic, engagement metrics, and audience demographics. What is Google Discover and how do you optimize it for your content? How do you optimize your content for Google Discover?

User-Generated 262

User-Generated SEO Price Analytics 262

Hootsuite

AUGUST 26, 2019

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Benefits of using Twitter analytics.

Analytics 112

Analytics User-Generated Marketers Marketing 112

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. Global social media usage statistics 1.

Gen Z 109

Gen Z Social Media Marketing Millennials User-Generated 109

The CMO Survey

AUGUST 28, 2019

who reported being unwilling in the February 2018 Survey. 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% Contributions of analytics to performance remain moderate, however. . #4—Artificial in August 2018. Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Granted, reporting by stakeholder requires more sophistication in analytical tools, which many marketers lack. Registration is free—reserve your seat: Montreal: October 11, 2018 | Toronto : October 18, 2018 | Vancouver: October 23, 2018 | Calgary: October 24, 2018.

CMO 132

CMO Thought Leadership CRM Communications 132

Hubspot Marketing

JANUARY 27, 2020

In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. In 2018, 70% of TVs sold globally were smart TVs.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

The CMO Survey

FEBRUARY 28, 2022

Furthermore, In 2018, only 11.4% Notably, these privacy concerns have not meaningfully increased since 2018. data analytics, optimizing company websites, digital media and search, and marketing technologies systems and platforms) and improving their abilities to integrate customer information across platforms and channels.

CMO 130

CMO Digital Marketing Transform Marketers 130

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Analytics. Google Analytics. Google Analytics is a primary source of web analytics. Image courtesy of Google Analytics.

eCommerce 145

eCommerce Transform Price Retail 145

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The short answer is a resounding “yes.”

Law 145

Law Marketers Marketing User-Generated 145

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’m not a programmer by profession, but available analytic tools can be easily configured to exploit private information based on the conspicuously available private data. Digital analytics and web traffic tools like Google Analytics and Matomo place pixels on a website. All that matters is what the consumer did and why.

Thought Leadership 133

Thought Leadership Law Marketers Marketing 133

Buffer Marketing

NOVEMBER 4, 2024

Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands.  WhatsApp 2.78 billion MAU WhatsApp  is a messaging app used by people in over  180 countries , boasting an estimated 2.78

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 important; }. Not yet, at least.

Transform 145

Transform Price Marketers Marketing 145

Sprout Social

AUGUST 25, 2020

— Twitter Verified (@verified) February 26, 2018. In May 2018, Twitter verified politicians who appeared on general election ballots and introduced US election labels to indicate in which race politicians were running. — Kayvon Beykpour (@kayvz) July 17, 2018. We've paused public submissions for verification.??

Health 145

Health Fashion Branding Place 145

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Marketo’s track record of making B2B marketers successful makes it the ideal complement to the Adobe Experience Cloud, with integrated solutions across analytics, content, personalization, advertising, and commerce.

Transform 134

Transform Place Customer Thought Leadership 134

Hootsuite

JULY 15, 2019

View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. UPS, December 5, 2018, 11 a.m. EST. UPS, December 17, 2018, 11 a.m. EST. UPS, November 14, 2018, 11 a.m. EST. B2C brands. The best time to post on Facebook is 12 p.m.

B2C 112

B2C Millennials Food Retail 112

Martech

DECEMBER 6, 2021

Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. COVID-19 has only sped up this marketing transformation.

Transform 137

Transform CMO Marketers Marketing 137

Martech

SEPTEMBER 23, 2021

“We really only have about 15 to 20 people that are working directly on our loyalty program between marketing and our product and business intelligence teams,” said Ross Moses, Senior Director, Analytics and Insights for the United States Soccer Federation. “We Removing data barriers. But to meet the demands of millions of fans, U.S.

Transform 116

Transform Energy Analytics CRM 116

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. And there’s an added benefit.

Customer Journey 131

Customer Journey Analytics Marketing Automation Platform Advertising 131

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel. Are you attending our 2018 Marketing Nation Summit ?

Transform 134

Transform Thought Leadership Marketers Marketing 134

Martech

SEPTEMBER 23, 2021

Phase 1 : Using analytical insights and personalized marketing campaigns to give consumers information about your business. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Take the data journey. Source: Acquia.

Transform 123

Transform Analytics Customer Email Marketing 123

Hubspot Marketing

JANUARY 31, 2019

Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. In the same study of 2018 Superbowl ads mentioned above, Immersion Neuroscience discovered that M&Ms’ “Human” was the second most immersive ad on their list.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Martech

MAY 19, 2022

Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Validity acquired email analytics and deliverability provider 250ok in February 2020, cementing its deliverability and data quality capabilities. SUBSCRIBE.

Email Marketing 116

Email Marketing Finance Marketers Marketing 116

Martech

JUNE 14, 2023

Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. say AI will most likely greatly enhance their marketing efforts. Influencer Marketing Hub 2023) 71.2% have used AI for content production.

Finance 139

Finance Price Influencer Marketing Marketers 139

Sprout Social

OCTOBER 21, 2020

The percentage of female software engineers is small to begin with, as women made up only 14% of software engineers in 2018, and I started to question if the gender gap in engineering would ever change. I was hired as a front-end software engineer intern on the Analytics team. Starting a Business Resource Group.

Education 135

Education Analytics Communications Place 135

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

JULY 28, 2017

According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year. 2) IoT data, attribution, and analytics will revolutionize contextual marketing.

Digital Marketing 145

Digital Marketing Transform Customer Journey Marketers 145

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Tip: For more on this topic, check out our article on the best Instagram analytics tools.

Analytics 145

Analytics Promotion Social Media Marketing Management 145