Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry. They’re more than just emails and it’s up to us to change that perception. White (@chadswhite) August 21, 2018.

Email Marketing 66

Email Marketing New Technology Price Analytics 66

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes.

Transform 61

Transform Promotion Analytics Email Marketing 61

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment. 2018 State of Email Analytics.

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Landing pages. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. TOP EMAIL CLIENTS.

Marketing 94

Marketing Marketers Analytics Promotion 94

Martech

DECEMBER 6, 2021

These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. That’s where CDPs come in.

Transform 137

Transform CMO Marketing Marketers 137

Martech

SEPTEMBER 23, 2021

Wood identifies three phases marketers should follow to take their data capabilities from analysis to full personalization. Phase 1 : Using analytical insights and personalized marketing campaigns to give consumers information about your business. COVID-19 has only sped up this marketing transformation. Source: Acquia.

Transform 123

Transform Analytics Customer Email Marketing 123

Litmus

JUNE 17, 2019

Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing.

Analytics 106

Analytics Email Marketing eBook Marketing 106

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Martech

SEPTEMBER 23, 2021

“We really only have about 15 to 20 people that are working directly on our loyalty program between marketing and our product and business intelligence teams,” said Ross Moses, Senior Director, Analytics and Insights for the United States Soccer Federation. “We Soccer needed to scale their campaigns and other marketing efforts.

Transform 116

Transform Energy Analytics CRM 116

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . 73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. Email marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Martech

OCTOBER 12, 2021

These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. That’s where CDPs come in.

Transform 110

Transform Health Retail Analytics 110

Hubspot Marketing

MARCH 18, 2022

If you had to guess, how many email newsletters do you think you're subscribed to? Email marketers have a lot to compete within their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Price: Free for 30 days. Price: Free.

Price 145

Price Non-Profit eCommerce Fashion 145

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Why marketers should embrace product analytics. Instead of arbitrarily dividing customers into audiences, marketers can use these platforms to craft segments based on actionable data.

Customer 119

Customer Transform Analytics Customer Journey 119

Martech

OCTOBER 19, 2021

These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. That’s where CDPs come in.

Transform 107

Transform Analytics Customer Email Marketing 107

Martech

DECEMBER 7, 2021

These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. That’s where CDPs come in.

Transform 110

Transform User-Generated Advertising Advertisers 110

Martech

OCTOBER 12, 2021

These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. That’s where CDPs come in.

Transform 113

Transform Analytics Customer Email Marketing 113

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. Which ESP is the most popular among email marketers?

Email Marketing 107

Email Marketing Analytics Communications Marketing 107

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? Not sure if your email clients have shifted, or how impacted you’ve been by MPP?

Analytics 101

Analytics Email Marketing Marketing Marketers 101

Martech

SEPTEMBER 27, 2021

The success within the Michael Kors marketing team has caught on, according to Sharon Kratochvil, Vice President Global Analytics at Michael Kors. These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. First-party data is gold.

Transform 120

Transform CRM Analytics Customer 120

Martech

MAY 5, 2022

They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. . Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Understanding the need.

Customer 124

Customer Transform Customer loyalty User-Generated 124

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Lead management.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Martech

JANUARY 20, 2023

How does it employ machine learning for data analytics, such as predicting customer trends and patterns? How can we use the CDP to coordinate and track multi-step marketing campaigns? They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels.

Customer 116

Customer Transform Whitepaper Price 116

Martech

OCTOBER 27, 2021

These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. That’s where CDPs come in.

Transform 121

Transform Customer User-Generated Advertising 121

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

Email Marketing 61

Email Marketing Copywriting Marketing Marketers 61

Martech

NOVEMBER 2, 2022

Dig deeper: What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? Mistake 4: Overlooking analytics. They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. . Understanding the need.

Transform 130

Transform Analytics Customer Management 130

Sprout Social

APRIL 30, 2018

— The Hipmunk (@thehipmunk) April 16, 2018. — HubSpot (@HubSpot) April 19, 2018. They Understand Analytics & Third-Party Platforms. Finding someone who understands the fundamentals of analytics and reporting for ROI is also a game-changer. — WOW air (@wow_air) April 23, 2018. Happy to dig in.

Management 111

Management Analytics Social Media Marketing Price 111

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. Litmus Email Analytics.

Key Performance Indicator 97

Key Performance Indicator Manufacturing User-Generated Analytics 97

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. A marketing generalist role is perfect for social media managers looking to transition to something new. Small and mid-market businesses are always looking for a Jack (or Jill!)

Management 143

Management Transform Communications Market Trends 143

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. What’s your email marketing origin story? What do you love about email marketing? Aaron Beatty.

Non-Profit 120

Non-Profit Email Marketing Communications Management 120

Martech

NOVEMBER 23, 2022

when your website allows the CDP flag to begin its monitoring and tracking) could impact your analytics and metrics? . Is it advertising, analytics, marketing, functional or essential? They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. .

CRM 113

CRM Transform Analytics User-Generated 113

Litmus

DECEMBER 13, 2018

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. How the under-measurement of email marketing ROI is hurting budgets.

Whitepaper 58

Whitepaper Email Marketing Analytics Branding 58

Martech

FEBRUARY 13, 2022

How does the platform employ machine learning for data analytics, such as predicting customer trends and patterns? How can we use the CDP to coordinate and track multi-step marketing campaigns? They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. .

Customer 98

Customer Transform Price Analytics 98

Content Marketing Institute

DECEMBER 7, 2018

Email marketing. According to a recent survey from Econsultancy, email is the most effective channel. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. IFTTT (If This Then That) is a go-to for any marketer wanting to automate content workflow. Monitoring and analysis: Google Analytics.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Martech

OCTOBER 18, 2021

Most B2B marketers only need a limited number of martech apps: CRM (integrated with sales), analytics (Google is fine), a CMS to run their sites (WordPress is good) and some form of marketing automation (Marketo, Pardot, HubSpot etc). COVID-19 has only sped up this marketing transformation. Quote of the day.

Transform 113

Transform Shoppers Law User-Generated 113