Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. The purpose of a key performance indicator is to keep your email program focused on the metric or metrics that matter most to its success.

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. It’s currently unclear exactly how Apple will report device information, but it’s highly likely that marketers will at least be able to identify and create a new segment of unknown devices using tools like Litmus Email Analytics.

Key Performance Indicator 97

Key Performance Indicator Manufacturing User-Generated Analytics 97

Buffer Marketing

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 135

Content Marketing User-Generated Analytics Marketing 135

Sprout Social

JULY 31, 2018

Before reaching out to influencers on Instagram, get an overview of your current performance so it’s easier to set up benchmarks to compare before and after influencer campaigns. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels? New visitors.

Key Performance Indicator 79

Key Performance Indicator Analytics Promotion Communications 79

Litmus

DECEMBER 13, 2024

Personalize better Trend 4: Rethinking analytics and data management The way email marketers measure performance changed forever with the introduction of Apple Mail Privacy Protection (MPP) in September 2021. Faced with these challenges, marketers have had to rethink their approach to email analytics and data management.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Key performance indicator (KPI).

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. We highly recommend you use a tool like Litmus Email Analytics to gain a more comprehensive understanding of which email clients your subscribers use. What is an email brief?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Google Analytics. Get the full picture of your B2B social media efforts with Google Analytics. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Litmus

SEPTEMBER 25, 2018

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators, and other important details. The majority of brands use email briefs, according to Litmus’ 2018 State of Email Workflows report , which is based on our State of Email Survey of 3,000 marketing professionals worldwide.

Copywriting 80

Copywriting Key Performance Indicator Email Marketing Customer Journey 80

Hubspot Marketing

SEPTEMBER 17, 2018

Why You Need to Focus on Video Marketing in 2018. What has 2018 seen? In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Do you need a designer to create lower third graphics ?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. Data-Driven Success: Leveraging Analytics and KPIs in Your Social Strategy Success in social media is as much science as it is marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

SEPTEMBER 11, 2018

And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones: Organic traffic growth. Google Analytics Course. Monitoring your efforts helps improve your strategy further. Measuring SEO success means tracking data about traffic, engagement, and links.

SEO 145

SEO User-Generated Shoppers Key Performance Indicator 145

Sprout Social

DECEMBER 14, 2018

All social networks allow you to pull data from their native analytics based on specific date ranges. The most important aspect of assessing social media ROI is conveying your KPIs (key performance indicators). You can measure this easily in Google Analytics. — Adweek (@Adweek) November 13, 2018.

Key Performance Indicator 111

Key Performance Indicator Entertainment Analytics Influencer Marketing 111

Marketing Insider Group

JULY 1, 2020

What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated? Here’s the thing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

JANUARY 13, 2021

— NASA (@NASA) January 31, 2018. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. GA: Google Analytics. Google Analytics is an analytics platform for websites.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Key performance indicators – metrics to gauge content performance against goals.

Content Marketing 112

Content Marketing Key Performance Indicator Marketing Marketers 112