Hootsuite

AUGUST 26, 2019

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Benefits of using Twitter analytics.

Analytics 112

Analytics User-Generated Marketers Marketing 112

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign. And also analytics – it’s really fun looking at your ads. The reason?

Promotion 75

Promotion Advertisers Advertising Price 75

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Gmail’s Promotions Tab Is NOT the Spam Folder. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes. Not sure where to get started? Jaina Mistry’s Pick.

Transform 61

Transform Promotion Analytics Email Marketing 61

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. White (@chadswhite) August 21, 2018. Paula’s Choice Skincare was able to boost the orders from this recurring promotional email by 29% by implementing changes suggested by subscribers via an email feedback mechanism.

Email Marketing 66

Email Marketing New Technology Price Analytics 66

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. Ranking compared to April 2018. Display promotion codes, a featured image, and deal expiration dates in Gmail’s Promotions tab. in Q2 2018).

Marketing 94

Marketing Marketers Analytics Promotion 94

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 important; }. Not yet, at least.

Transform 145

Transform Price Marketers Marketing 145

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted pins are regular pins that companies have paid to promote. These pins appear in the home feed and search results and include a “Promoted” label. Protected Boards.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The short answer is a resounding “yes.”

Law 145

Law Marketing Marketers User-Generated 145

Hootsuite

MARCH 26, 2020

In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person. Features include flexible registration, social media integration, and real-time analytics. How will you promote the event?

Promotion 145

Promotion Logistics Analytics Place 145

Hubspot Marketing

JANUARY 31, 2019

Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. In the same study of 2018 Superbowl ads mentioned above, Immersion Neuroscience discovered that M&Ms’ “Human” was the second most immersive ad on their list.

Neuromarketing 145

Neuromarketing Marketing Marketers Traditional Marketing 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Some brands even publish promotional content akin to traditional commercials, much like this Instagram video from Overtone. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. View this post on Instagram. What more could a brand want?

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Tip: For more on this topic, check out our article on the best Instagram analytics tools. Views at 25%.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. And there’s an added benefit.

Customer Journey 128

Customer Journey Analytics Marketing Automation Platform Advertisers 128

Content Marketing Institute

DECEMBER 1, 2017

If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use.

Promotion 110

Promotion Analytics Content Marketing Communications 110

Hootsuite

JANUARY 27, 2020

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful. They also started downranking Pages that posted a high volume of overly promotional organic content. organic posts with content identical to ads.). hearts or the angry face) more than likes.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

DECEMBER 16, 2018

— Sprout Social (@SproutSocial) November 20, 2018. Promote your new blog post or article. — Sprout Social (@SproutSocial) November 20, 2018. — Sprout Social (@SproutSocial) August 15, 2018. — Monzo (@monzo) September 27, 2018. How to measure Twitter Cards with Twitter Analytics.

User-Generated 111

User-Generated Analytics eCommerce Branding 111

Scoop.it!

APRIL 13, 2023

In 2018, the platform concentrated on content quality and monetization. Consider using them for content promotion, and don’t forget about other calls to action for viewers to interact with your channel. 5) Promote It Like a Boss and Analyze the Results Engaging content and relevant videos are all well and good.

Promotion 122

Promotion Analytics Entertainment SEO 122

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares.

Gen Z 129

Gen Z Marketing Marketers Millennials 129

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Sprout Social

SEPTEMBER 20, 2018

In fact, brands can still promote themselves and their products organically. Regularly sharing tips and inspiration for their audience, they constantly find ways to promote their service without being in-your-face about it at all. Posted by Headspace on Monday, September 10, 2018. Promoting a major piece of content.

Promotion 111

Promotion Entertainment CRM Place 111

Hubspot Marketing

DECEMBER 10, 2019

A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Tools such as social listening, live chat, and website analytics provide opportunities to keep a pulse on customer feedback in real-time. Who Owns Customer Experience? Is it Sales? Customer service?

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Adobe Experience Cloud Blog

APRIL 27, 2018

It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. By 2018, 62% of enterprises are expected to be using AI technologies. Stay On Top Of Industry Changes With Smart Content.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. But motivation can be hard to come by.

Customer 145

Customer Copywriting Marketing Marketers 145

Hootsuite

SEPTEMBER 9, 2020

You can create your photo ad in Facebook Business Manager , or simply promote a post with an image from your Facebook Page. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. Twitter Promote. Show and tell! Source: Facebook.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. On most social media channels, it’s crucial to find the balance between promotional and engaging content.

Millennials 112

Millennials Shoppers Food User-Generated 112

Adobe Experience Cloud Blog

MARCH 20, 2018

Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. In many marketing organizations, channels like ads have been bucketed into totally separate categories, which has caused them both to exist on separate tools, teams, and analytics tracks. I’m not alone.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Content Marketing Institute

JANUARY 2, 2018

Christin shares her list of go-to tools for social analytics, internal communication, employee advocacy, and more. Native analytics. People underestimate the usefulness of Twitter and Facebook native analytics. Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos.

Management 111

Management Energy Analytics Social Media Marketing 111

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Doing so can be done in a matter of seconds and provides access to analytics regarding engagement for your Instagram content across Pinterest. Of course, extending your Instagram reach doesn’t mean only promoting your Instagram feed.

Real Estate 111

Real Estate Fashion eCommerce User-Generated 111

Sprout Social

AUGUST 29, 2019

teens surveyed in 2018 reporting that they use Twitter. Using a tool like Sprout Social, you can easily find your own demographics breakdown within our Twitter Analytics report. Sprinkled throughout those tweets are ads (promoted tweets), which collectively made up 86% of Twitter’s revenue in 2018.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Neil Patel

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. The more people promoting your content, paid or otherwise, the more likely you are to break through the noise and reach the people who need your product most.

Branding 143

Branding Transform Promotion CRM 143

Hubspot Marketing

MARCH 18, 2022

Aside from giving you access to a vast array of templates, Flodesk lets you connect your ecommerce site to help with automation and analytics. As a free offering to their blog readers, they released a set of 45 free email templates — perfect for newsletters, promotional messages, and personalized responses. 99designs. MailerLite.

Price 145

Price Non-Profit eCommerce Fashion 145

Search Engine Land

JANUARY 17, 2023

2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. 2018: Advertisers could make more on-the-go changes. 2007: Google was promoting their own Audio Ads product via AdWords.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Content Marketing Institute

DECEMBER 7, 2018

Social media promotion: Zapier. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Hubspot Marketing

FEBRUARY 26, 2019

According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them. Now, most of the SEO tips above rely on you identifying a keyword and promoting your video correctly. Sounds a lot like Google Analytics or Moz, right?

SEO 145

SEO Inbound Marketing Promotion Analytics 145

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2018 to $15.2

CMO 140

CMO Marketing Marketers SEO 140

Sprout Social

OCTOBER 23, 2018

Use Twitter Analytics data to adjust your timing as you learn more about your audience and their preferences. — DiGiorno (@DiGiorno) September 14, 2018. — innocent drinks (@innocent) September 14, 2018. — Wendy's (@Wendys) August 24, 2018. Remember to experiment with posting more frequently too.

Branding 111

Branding Social Media Marketing Customer loyalty User-Generated 111

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Schedule & promote the videos. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Schedule & promote the videos. Select your video types.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145