Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. It’s a reminder that leaning on organizational partners can help everyone succeed.

Non-Profit 108

Non-Profit B2C Education Management 108

Sprout Social

FEBRUARY 27, 2020

It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. What you can learn.

B2C 103

B2C Fashion User-Generated Product 103

Martech

NOVEMBER 21, 2024

” The XM Institute was formed in 2018 when Qualtrics acquired Temkin Group, a boutique consulting firm founded by Bruce Temkin, who Zdatny calls “the godfather of customer experience.” But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department.

Management 144

Management Customer Transform Thought Leadership 144

Hubspot Marketing

AUGUST 15, 2018

This general data about optimal post timing is a great starting point for growing an engaged Instagram audience, but if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social’s research.

Non-Profit 145

Non-Profit B2C Energy Education 145

Martech

AUGUST 14, 2024

They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Although Bloomberg called it “AdWords.” Why we care.

Law 119

Law Advertisers Advertising SEO 119

Adobe Experience Cloud Blog

JULY 9, 2018

Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources. The post 5 Email Marketing Strategies to Try in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Hubspot Marketing

MARCH 19, 2019

Statista , 2018). Litmus.com , 2018). Convince & Convert , 2018). Gmail is a close runner-up at 27 percent ( Campaign Monitor , 2018). B2C Email Marketing Statistics. Emarsys , 2018). SaleCycle , 2018). MailChimp , 2018). Emma , 2018). MailChimp , 2018). Emma , 2018).

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

The CMO Survey

AUGUST 28, 2019

who reported being unwilling in the February 2018 Survey. B2C companies are most likely to take a stance. 4—Artificial Intelligence: Marketing leaders report a 27% increase in the use of artificial intelligence and machine learning in their toolkits over 2018 levels and expect this level to increase another 60% within three years.

CMO 130

CMO New Technology B2C Analytics 130

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. B2C brands.

B2C 112

B2C Millennials Food Retail 112

Martech

DECEMBER 18, 2024

Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An understanding of themselves and their place in the world (57%).

Price 110

Price Shoppers Place Product 110

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. In 2018, video on YouTube generated around $3.36 billion in ad revenues.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

The combination of Marketo and Adobe’s Experience Cloud will form the definitive system of engagement for B2C and B2B enterprise marketers. The acquisition is expected to close in Q4 2018, but I am thrilled to share this news with you today and look forward to sharing further updates as soon as I can.

Transform 134

Transform Place Customer Thought Leadership 134

Hootsuite

MARCH 9, 2020

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. This is not news for B2B brands, but B2C brands might take note, too. Twitter reports around 330 million. 27% of Americans use LinkedIn.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Spending increases by B2B firms will outpace increases by B2C companies. Spending increased 20.9% in 2021, according to the report. Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses.

B2C 113

B2C Analytics Customer Marketing 113

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Popular AI Applications in Marketing. Nearly half are utilizing AI to target customer decision making (49.6%).

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. That number is up from 57% in 2018. Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different.

B2C 144

B2C Communications Marketing Marketers 144

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018.

B2C 99

B2C Real Estate Promotion Content Marketing 99

Adobe Experience Cloud Blog

MARCH 14, 2018

It pisses me off that we’re sitting here in the year 2018 and we’re still having that conversation.”— And we know that what influences B2C buying also impacts B2B decisions. And as my CEO has said, this is the year to stand for something. First and foremost, to create equality in the workplace, we must ensure equal pay.

Transform 134

Transform Thought Leadership B2C Place 134

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CMIContent Click To Tweet.

Content Marketing 110

Content Marketing B2C Marketing Marketers 110

Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.

User-Generated 66

User-Generated Product Customer Marketing 66

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Content Marketing Institute

FEBRUARY 9, 2018

HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. HANDPICKED RELATED CONTENT: 2018 Content Marketing Toolkit: Tips, Templates, and Checklists. CCO: What’s the significance of the “what-if” outlook you spoke about? Register today. .

B2C 111

B2C Content Marketing Communications Branding 111

Hootsuite

JANUARY 27, 2020

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. Live video was also prioritized, as it was earning 3x as much watch time, compared to regular video. Newer is better.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Calvyn Lee Blog

FEBRUARY 20, 2024

But in 2024, having a TikTok strategy will be absolutely essential for B2B and B2C companies. This caused search engine queries to drop 14% since 2018. TikTok Will Be Essential for Companies It’s no surprise that TikTok has boomed in popularity over recent years. Many brands have already built a presence.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. The latest stats on their usage in B2B and B2C organizations. Download the Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics today.

Content Marketing 111

Content Marketing Thought Leadership Finance B2C 111

Businesses Grow

JANUARY 9, 2023

I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. I devoted two years of my life to this book (and actually the idea first percolated in 2018!). I’ll teach you how technological and sociological changes will make social listening platforms obsolete. My guarantee.

Health 142

Health Marketing Marketers B2C 142

Adobe Experience Cloud Blog

MARCH 28, 2019

With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Narayen also talked about the experience mandate, which is spreading to organizations across B2C and B2B. Narayen provided some insight for other companies that may be considering their own M&As.

Transform 132

Transform Thought Leadership CRM B2C 132

Backlinko

JUNE 4, 2024

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. While you may think of podcasting as primarily a B2C play, there are plenty of ways B2B businesses can benefit from the format. What podcast will be the best in 2018? The McKinsey Podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Neil Patel

AUGUST 12, 2019

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. Agora que tal descobrir os principais fatores que diferenciam o marketing B2B do B2C? Importância. Tipos de negócio.

B2C 95

B2C Inbound Marketing Marketing Marketers 95

Content Marketing Institute

JUNE 26, 2018

In B2C service reviews, TripAdvisor and Yelp allow you to embed reviews at no charge. Lilly Adam (@lillya1960) June 17, 2018. Chicago bar Jazz Showcase makes the most of these review site clings: B2B companies can use their awards and recognition at trade shows and expos as Terminus did at the 2018 Marketo Summit: Avoid these pitfalls.

Law 111

Law B2C Content Marketing Market Research 111

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. In B2C, it’s a similar story.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Litmus

JANUARY 4, 2019

While one-third of brands have yet to make this transition, the remaining two-thirds are either currently making that transition or have already completed it, according to our 2018 State of Email Survey results. 2018’s Top Email Design Trends. Yes Marketing’s Caldwell is seeing this shift in what their clients are asking for.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Martech

JULY 28, 2023

Privacy legislation, consumer pressure reshaping marketing Since 2018, more than 75% of states have considered privacy legislation, and 10 have enacted comprehensive state privacy laws, with more passing privacy legislation as the year progresses.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. Getting involved in politics in 2018 is, shall we say, a bit risky? In the B2B industry or some B2C, customer retention isn’t as important to or handled by content marketers.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Content Marketing Institute

APRIL 25, 2018

This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. For instance, Andrea Fryrear recently covered her research, State of Agile Marketing 2018, on several blogs including CMI and Marketing Insider Group. Check out CMI’s annual B2B and B2C research.

PR 109

PR B2C Promotion Health 109