2018 B2C Global Marketing 
Marketing Insider Group
DECEMBER 29, 2020
The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Source: Google.
Martech
APRIL 5, 2022
Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.
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Neil Patel
DECEMBER 18, 2018
Whether you are in B2B or B2C, this tactic works extremely well. For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”. For every dollar I spend, I typically am able to get a 17-20x return on my ad spend. Just keep your video to under 5 minutes in length.
Sprout Social
OCTOBER 23, 2018
Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space. — Project1421 (@project1421) October 17, 2018. — Lucho Cornejo (@LuchoCornejo) October 16, 2018. Amazing setting for the #sproutpartnersummit !
Econsultancy
DECEMBER 13, 2021
Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).
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