Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings. cmicontent. Click To Tweet. Click To Tweet.

B2C 111

B2C Content Marketing Marketing Marketers 111

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. for-profit companies on marketing spending. rise for B2C Products and 4.4% rise for B2C Services over the next 12 months.

CMO 100

CMO B2C Transform Marketing 100

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 110

Content Marketing B2C Marketing Marketers 110

Content Marketing Institute

JUNE 26, 2018

In B2C service reviews, TripAdvisor and Yelp allow you to embed reviews at no charge. Lilly Adam (@lillya1960) June 17, 2018. Chicago bar Jazz Showcase makes the most of these review site clings: B2B companies can use their awards and recognition at trade shows and expos as Terminus did at the 2018 Marketo Summit: Avoid these pitfalls.

Law 111

Law B2C Content Marketing Market Research 111

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. In B2C, it’s a similar story.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. Check out CMI’s annual B2B and B2C research.

PR 109

PR B2C Promotion Health 109

Content Marketing Institute

OCTOBER 22, 2017

Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112