Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. Increased marketing efficiency.

Customer 137

Customer Marketing Automation Platform Direct Mail Analytics 137

Content Marketing Institute

NOVEMBER 27, 2018

Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. The lesson?

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Rock Content

APRIL 27, 2020

Although its use has been initiated in B2B companies, the practice is already prevalent in B2C firms of all sizes. How can your company benefit from automation? Currently, Marketing Automation is a fundamental part of several companies around the world. billion in 2018, is expected to reach $25.1 billion by 2023.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82