Content Marketing Institute

MAY 11, 2018

While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. How Tom’s of Maine Found Success in Micro-Influencer Marketing. And be persistent.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hootsuite

JANUARY 6, 2020

This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. For B2C brands : 12 p.m. times in 2018 alone.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy.

User-Generated 112

User-Generated B2C eBook Promotion 112

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 109

Customer CMO Customer Journey Non-Profit 109

Rock Content

APRIL 27, 2020

It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. That said, it’s important to remember that automation only works if supported by a well-structured marketing plan. From this, you can define the channels and the actions that will be enhanced by Marketing Automation.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52