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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Welcome to the world of public relations.

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Planning & executing social media for global brands

Sprout Social

— LAY'S (@LAYS) September 25, 2018. — Walkers Crisps (@walkers_crisps) July 14, 2018. With the GDPR policy taking effect in Europe in 2018, many brands have taken a second look at their data collection and privacy notices. A post shared by nike (@nike) on Nov 1, 2018 at 8:16am PDT. Time to level up.

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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot Marketing

In early 2018, newspaper The New York Times was struggling. I think the best advertising not only gets you to pause and pay attention in the moment, but also encourages the viewer to take action and learn more after the fact," says Alicia Collins, senior brand manager. " The New York Times, "The Truth Is Hard".

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Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

Below is a summary of possible areas of influence of E-E-A-T in Google search: Rankings in the classic Google search results At least since the documentation of the Google Core Updates, the importance of E-E-A-T as a ranking influence has been confirmed since 2018. I believe digital authority management is the answer.

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How to Nail the Art of the Brand Comeback on Social Media

Hootsuite

Lesser brand managers may have deleted the tweet when it was getting mocked. " — Glossier (@glossier) March 11, 2018. Glossier’s version of brand comebacks include a gentle, relatable tone and plenty of emojis. Their hilariously off-putting food pic became a massive global trending topic. (We

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Facebook Creator Studio: The digital marketer’s guide

Sprout Social

According to Meta: “Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts.” Again, these features are helpful for agencies and brands managing multiple communities. Speaking of multiples!

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This day in search marketing history: January 13

Search Engine Land

2018: The animated doodle highlighted Youguang’s work by flipping the Os within Google’s name from Pinyin (Gǔgē) to Chinese characters (谷歌) and led to a search for “Zhou Youguang.”. 2018: The site offered daily analysis of NCAA basketball teams, predicting whether they would make the tournament and how they would finish.