illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback.

Email Marketing 110

Email Marketing Marketers Marketing Retail 110

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 113

Email Marketing Marketers Marketing Performance Marketing 113

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing 115

Email Marketing Finance Marketers Marketing 115

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 120

Email Marketing Marketers Marketing Place 120

Sprout Social

FEBRUARY 5, 2019

One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social. That, plus SEO, SEM, PR, email marketing, web development and more.*. Jonathan Jacobs (@JonEJacobs) November 19, 2018.

PR 103

PR Price Communications SEO 103

Backlinko

JANUARY 6, 2025

In addition to product ideas, you can get feedback points and marketing content. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Curious how fellow email marketers utilize Gmail’s new functionality? Use the custom image to showcase your products.

Promotion 80

Promotion Email Marketing Real Estate Branding 80

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. More importantly, it helps build trust in their brand.

Email Marketing 101

Email Marketing Law Marketers Marketing 101

SMA Marketing

APRIL 18, 2022

There are various ways you can attempt to engage prospects through email marketing. S ome of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear pushy and end up in your prospect's trash folder. marketing and sales funnel.

Email Marketing 98

Email Marketing Marketers Marketing Traditional Marketing 98

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Email creation workflow & QA. Email deliverability.

Email Marketing 87

Email Marketing eBook Marketers Marketing 87

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment. Brands track 4.3 Tweet this ? ].

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Litmus

DECEMBER 13, 2024

Adopt Brand Indicators for Message Identification ( BIMI ). Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Trend 2: Generative AI (GenAI) for content creation and time-savings Generative AI has made waves in email marketing, especially in content creation.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.

Transform 63

Transform Email Marketing Customer Branding 63

Litmus

MARCH 11, 2019

To run an outstanding email program, you need a best-in-class team. Our research shows a close correlation between a successful email program and a well-staffed email marketing team. When it comes to Litmus’ own emails, the bar is set high. That’s why, in 2019, we invested in our email team. . Hi everyone!

Email Marketing 16

Email Marketing Marketers Marketing Education 16

Litmus

NOVEMBER 7, 2018

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Email prints, email read time, and revenue per subscriber are the metrics that are most dependent on the use of third-party analytics.

Analytics 64

Analytics Branding Email Marketing eBook 64

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Branding 110

Branding Food Marketers Marketing 110

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018. Create a blog.

Marketers 145

Marketers Marketing SEO CRM 145

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes.

Transform 61

Transform Promotion Analytics Email Marketing 61

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. These sites could include websites owned by other brands where a native ad is located, search engine platforms, or other areas of the web that aren't considered social media. In fact, CampaignMonitor recently published research showing that email marketing was responsible for 20% of holiday-related traffic.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Martech

SEPTEMBER 13, 2021

The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. The post How contact tracking tech can reconnect brands with former customers appeared first on MarTech. Closed deals and increased ROI.

Customer 117

Customer Branding Millennials User-Generated 117

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. Check out her two-minute talk here: We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly to product announcements and event invites.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. After all, emails don’t have JavaScript & Flash support to ensure that emails remain safe and secure from theft and eavesdropping. Code it Like it’s 2017.

Thought Leadership 134

Thought Leadership Email Marketing Marketers Marketing 134

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent.

Law 138

Law eBook Whitepaper Email Marketing 138

Litmus

JUNE 23, 2023

Our email marketing specialist, Carin Slater , recommends using all 5 HTML entities so “then you’re covering all your bases, and offering the best experience for your subscribers when it’s supported”. How brands are using this hack Looking for inspiration on how to use this trick? So give it a try and see how you like it.

Real Estate 143

Real Estate Email Marketing Branding Place 143

Litmus

APRIL 10, 2019

Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program. Are you looking to make your own inbox a source of email inspiration?

Branding 67

Branding Copywriting Email Marketing Marketers 67

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. TOP EMAIL CLIENTS.

Marketers 94

Marketers Marketing Analytics Promotion 94

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. COVID-19 has only sped up this marketing transformation.

Transform 137

Transform CMO Marketers Marketing 137

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 122

Transform Analytics Customer Email Marketing 122

Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019).

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Martech

OCTOBER 12, 2021

Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands. With a customer base including brands like Neiman Marcus, Pandora, Michael Kors and Shopify, ActionIQ has a record of managing customer profiles at scale.

Transform 109

Transform Health Retail Analytics 109

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email campaign success metrics.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. It shut down in October 2018. 2018 - TikTok and Musical.ly Let’s go dive into the timeline of events.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Martech

SEPTEMBER 23, 2021

Considering a CDP back in 2018 was pretty cutting edge for a nonprofit organization with a relatively small team. Soccer needed to scale their campaigns and other marketing efforts. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 115

Transform Energy Analytics CRM 115

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145