Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. — McDonald's UK (@McDonaldsUK) June 15, 2018. The problem?

Health 135

Health Food Acquisition Marketing Digital Marketing 135

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Sprout Social

JANUARY 14, 2020

For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. As a community manager, you’ll focus on fostering relationships with your brand’s audience through additional channels like forums, newsletters and events.

Management 140

Management Transform Communications Market Trends 140

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 110

Content Marketing Health Marketing Marketers 110

Sprout Social

JULY 30, 2018

What do they care about, and how do your brand’s offerings fit into that equation? You can use listening to identify the social networks with the highest volume of conversation around topics relevant to your brand. Which social network has the highest volume of conversation for this particular brand?

User-Generated 100

User-Generated Market Research Branding Product 100

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 106

Content Marketing B2C Marketing Marketers 106

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% Consumers today are upending the market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 145

Food Branding Place Product 145

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Marketing 143

Marketing Marketers Market Research User-Generated 143

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Hubspot Marketing

JULY 6, 2018

The negative feedback loop benefits both businesses and customers -- customers feel valued and respected by the business and are more likely to become long-term advocates for the brand, and the business’s design is improved to increase customer satisfaction. Negative Feedback Loop Examples. Trader Joe’s. How to Gather Your Feedback.

Non-Profit 140

Non-Profit Retail Food Price 140

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Set the stage – what we’ve learned.

Whitepaper 106

Whitepaper B2C Communications Marketing 106

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 99

Automobile Marketing Marketers Social Media Marketing 99

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Content Marketing Institute

APRIL 25, 2018

Don’t miss an opportunity to share your research findings wide and far, even if you are focused on leads. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. Publish your research on SlideShare. Publish your #research on @SlideShare to generate more traffic, says @hailleymari.

PR 104

PR B2C Promotion Health 104

Search Engine Land

MARCH 4, 2024

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. Maintaining cohesion and consistency can help increase brand awareness and recognition, trust and overall performance. Now the question is, how exactly can I do that? A/B test like crazy Think focus groups, but modernized.

Traditional Marketing 115

Traditional Marketing Marketing Marketers Digital Marketing 115

Rock Content

OCTOBER 6, 2020

A company’s brand identity is more than just its name and logo. However, if the current brand identity conveys an image that it is outdated and stale, the company can lose a lot of potential business. Does the tone, voice, and words you use for your brand match your messaging and what you deliver to your customers?

Energy 85

Energy Food Market Research Market Segmentation 85

Neil Patel

MARCH 24, 2021

You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. Create Interactive Content to Improve Music Marketing. The types of brands you pitch to will likely vary depending on the type of music you make. billion in 2018.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Hootsuite

NOVEMBER 13, 2019

Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. In fact, 68% of Gen Zers expect brands to contribute to society.”.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. What type of original research are you publishing? Research tech.

User-Generated 99

User-Generated Food Entertainment Retail 99

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketing 111

Buffer Marketing

JANUARY 10, 2023

By age 21, Janet had already earned six figures from her lifestyle brand Janet Gwen. Accounts with huge Instagram followings would reach out to Janet after seeing her cases and promoting the brand, one of them being Laura Beverlin. In recent years, the brand has hit a huge milestone by making seven figures in sales.

Manufacturing 23

Manufacturing Shipping Retail Logistics 23

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

DECEMBER 7, 2022

There are plenty of reasons why you may want to use advanced Twitter search to help with your brand’s Twitter or overall social strategy. If your brand is making waves on Twitter, you’ll likely see plenty of people pop up in your mentions tab. — Elon Musk (@elonmusk) September 17, 2018. Research specific locations.

Place 130

Place Social Media Marketing Management Product 130

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? But don’t overcomplicate things. I take personally what I do.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner.

Whitepaper 109

Whitepaper Content Marketing Direct Mail User-Generated 109

Rock Content

SEPTEMBER 20, 2023

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

Content Marketing Institute

NOVEMBER 9, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Socialmedia is the face of your brand. 92% of the most successful #content marketers focus on building an audience via @cmicontent. research Click To Tweet. Ah, design. Click To Tweet.

Content Marketing 105

Content Marketing SEO Marketing Marketers 105

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. For this reason, companies need event marketers.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content. Create a video series.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

AUGUST 1, 2018

The best research topics check three boxes. Align with your brand story. Focus on an area not yet covered with research. If you are in a new space or trying to create a new category, an original research project on the state of the industry could be ideal. It’s OK if your #research findings differ from your hypotheses.

Content Marketing 98

Content Marketing Communications SEO Management 98