Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Branding 126

Branding Key Performance Indicator Transform Millennials 126

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 144

Gen Z Millennials User-Generated Advertising 144

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. In 2018, YouTube was the most popular IOS app. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. YouTube Demographics Stats.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. The Top Shopping Trends of 2022.

Gen Z 131

Gen Z Millennials Retail Price 131

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Closed deals and increased ROI.

Customer 124

Customer Branding Millennials User-Generated 124

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. In a 2018 study based in the U.K. Vibrant Media ). GlobalWebIndex ). Deloitte ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

OCTOBER 31, 2018

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. The big one? See how that works?

Branding 99

Branding Gen Z Food Millennials 99

Hootsuite

DECEMBER 17, 2019

billion in May 2018. Competition is fierce out there for brands and creators. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MARCH 9, 2020

If you’re new to the platform for work or personal use, these stats will help you decide if this platform is a no-brainer or a no-go for your brand. That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. This is not news for B2B brands, but B2C brands might take note, too.

User-Generated 145

User-Generated Thought Leadership Marketing Marketers 145

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018?

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2018 $1.99 million 2018 59.06 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 92

Gen Z Fashion Millennials Retail 92

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 142

Shoppers Product Gen Z Promotion 142

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. View them here: Oracle, June 5, 2018, 9 p.m. EST. EST. VMware, September 25, 2018, 4 p.m.

B2C 112

B2C Millennials Food Retail 112

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. Let’s go dive into the timeline of events. 2012 - Facebook buys Instagram.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hootsuite

JUNE 12, 2020

For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. Why discovery stats matter: People use Instagram to discover brands.

Analytics 145

Analytics Millennials Promotion Management 145

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Bigger brands with large customer bases tend to have presences across multiple platforms. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018.

Social Media Marketing 108

Social Media Marketing Marketing Marketers eCommerce 108

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Edison Research ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Posted by Citadel Careers on Wednesday, May 16, 2018. Don’t invade private channels with impersonal brand content.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Content Marketing Institute

OCTOBER 14, 2017

34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences.

Content Marketing 100

Content Marketing Millennials Pharmaceutical Finance 100

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Gen Z 121

Gen Z Marketing Marketers Promotion 121