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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

This shift means that SEOs must adapt by focusing on creating content relevant to their brand and tailored to appear natively on these diverse platforms where people spend their time.” Videos help customers better understand your products or services and increase brand awareness. Another example is Lululemon’s belt bag.

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16 marketing automation platforms your organization should consider

Martech

Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause. Offers a drag-and-drop interface that allows marketers to orchestrate the customer journey by defining different journeys that respond to what customers are doing in real-time.