Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 144

Branding Communications Health PR 144

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. Branded content marketing , therefore, should start with the customer. Wait a minute!”

Branding 132

Branding Manufacturing Price Content Marketing 132

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 140

Customer Branding Shoppers Customer loyalty 140

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Transform Promotion CRM 143

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% But how do you search for trends?

Place 145

Place Education Branding Marketing Strategy 145

Martech

JUNE 3, 2022

The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces. appeared first on MarTech.

Email Marketing 141

Email Marketing Branding Marketing Marketers 141

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Stormlikes Stormlikes is the place to go if you want to buy TikTok followers, likes, or views.

User-Generated 323

User-Generated Price Target Market Management 323

Hubspot Marketing

JULY 23, 2019

In 2018, the lip-syncing app, Musical.ly Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Verified (@verified) February 26, 2018.

Health 145

Health Fashion Branding Place 145

Search Engine Land

MAY 17, 2024

AI models that can pull from the most accurate information will have an outsized advantage over their competition, and brands that can produce this information will, too. ‘If There is no place like home.” – L. Build your brand. When I asked ChatGPT, Grok and Gemini where the best place to buy books is, they all mentioned Amazon.

SEO 98

SEO Branding Manufacturing Place 98

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

MARCH 22, 2022

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?". To explain what happens in the metaverse, we'll dive into a few types of metaverses and explain what you or your brand can do in each. Meta Horizon Worlds.

Real Estate 125

Real Estate Branding User-Generated Price 125

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 110

Branding Product Promotion Place 110

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Their phone number is listed in a different format from the other places that we’ve reviewed. Second, you’ve got to stay on top of the reviews, with designated customer service folks in place.

Branding 126

Branding Retail Real Estate SEO 126

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Marketers 145

Marketers Marketing Advertisers Advertising 145

Buffer Marketing

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Branding 112

Branding Energy Food Entertainment 112

Hubspot Marketing

JANUARY 31, 2019

What if we could place a resonance score next to a piece of content, just like we do with views? Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Brands could prove storytelling is the key to emotional resonance. What is neuromarketing?

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. Non-social media sites" were also a fairly successful place for promotion, with 38% of people saying they clicked on ads in these locations. These sites could include websites owned by other brands where a native ad is located, search engine platforms, or other areas of the web that aren't considered social media.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. For instance, if I was an influencer and I partnered with Brandon Blackwood , I would share a 10% discount code "MARTINA10" with my followers to use at checkout when purchasing an item from the brand. While some brands have standard rates, others may negotiate.

Performance Marketing 143

Performance Marketing Affiliate Marketing Price Retail 143

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million on Instagram.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Hootsuite

OCTOBER 13, 2020

Social media sentiment is the attitude and feelings people have about your brand on social media. A social media sentiment analysis tells you how people feel about your brand online. It involves collecting and analyzing information in the posts people share about your brand on social media. But is it positive or negative?

Branding 145

Branding Food Entertainment Product 145

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Clearly, this could put branded content at an immediate disadvantage.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. However, this is the first book to examine community from the potential of brand marketing. If you open the lens much wider and view community as a brand-building powerhouse, you’ll see benefits like: Brand differentiation.

Health 142

Health Marketers Marketing B2C 142

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Brands can’t ignore these conversations, but participation must be approached with care. Have a social media policy in place.

Communications 145

Communications Management Health Non-Profit 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

User-Generated 142

User-Generated Branding Product Advertising 142

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. These best practices are a good place to start from if you’re just wading into video marketing. Live videos.

Video Marketing 145

Video Marketing Place Product Branding 145

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. And because of that, they’re not only receptive to brand content— they find it helpful. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Pins boost brand exposure.

Millennials 145

Millennials Fashion Promotion SEO 145

Adobe Experience Cloud Blog

JANUARY 23, 2020

New customers, growing revenue and positioning yourself as a global brand are all attractive prospects but success requires strong local knowledge and a commitment to changing and adapting your marketing strategies to the locale in question. A strong example of this is HD video surveillance brand Avigilon Corporation.

New Markets 152

New Markets Thought Leadership Energy Marketers 152

Neil Patel

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. You’ve come to the right place! That is, not just sell products and services.

User-Generated 141

User-Generated Video Marketing Place Product 141

Marketing Insider Group

FEBRUARY 11, 2021

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. They want to know what the brands they support believe in and what they’re doing when they think everyone has their back turned.

Digital Marketing 145

Digital Marketing Marketers Marketing Finance 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketers 132