Litmus

JULY 10, 2019

In a talk from Litmus Live 2018, speaker Tom Tate looked at what that means for email copywriters. Creating visual hierarchy is a design task, but it starts with your content and your copywriting. But there are many reasons why shorter, more concise copy is desirable. . But it’s not just attention spans, either.

Copywriting 84

Copywriting Energy Marketers Marketing 84

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. seconds in 2018 to 9 seconds in 2022. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell?

Customer Journey 130

Customer Journey eCommerce Customer Law 130

Bannerflow

AUGUST 24, 2018

The emergence of the robot copywriter. I may regret pointing this out but it’s likely that one day soon some forms of copywriting will be automated. The idea is that AI and marketing will work in harmony , and repetitive and tedious tasks are removed from the workload of copywriters. Not all – hopefully – but definitely some.

Copywriting 40

Copywriting Marketers Marketing Advertising 40

Hubspot Marketing

OCTOBER 1, 2022

For Example: In those two years, I've seen her not only excel at the core elements of her job -- like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role. Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Copywriting 139

Copywriting Management Communications Education 139

Sprout Social

AUGUST 14, 2019

In July 2018, Google changed the name of Google AdWords to Google Ads. In 2018, digital agency Merkle reported that CPCs were increasing faster than click volume. The best way to approach ad copywriting is to look at it from your ideal customer’s perspective. But how familiar are you with Google Ads and AdWords?

Whitepaper 110

Whitepaper Marketing Marketers Copywriting 110

Hubspot Marketing

JANUARY 7, 2024

Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for: Blogs Websites Ads Email Landing pages Social media They use language to encourage, educate, and inform. Skills in a range of marketing tactics, including copywriting, research, and design, are useful.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Litmus

JUNE 14, 2024

Coordinating copywriters, designers, developers, and reviewers for email campaigns is one of the biggest challenges email marketers face. The same reason that these tools are great to work with—the amount of customization and control you have as a designer—makes it difficult for someone else to pop in and add their feedback.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Hubspot Marketing

MAY 15, 2023

And then, in 2018, we ditched our weekly "throw spaghetti at the wall and see what sticks" brainstorming process in favor of something a little more, well, efficient: the Search Insights Reports , which we still use today. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes.

Retail 135

Retail Thought Leadership Copywriting Management 135

Litmus

SEPTEMBER 25, 2018

Perhaps your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. 2018 State of Email Workflows.

Copywriting 80

Copywriting Key Performance Indicator Email Marketing Customer Journey 80

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. 2018 and has been updated for comprehensiveness. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. Editor's Note: This post was originally published in Sept.

eBook 145

eBook Food Entertainment eCommerce 145

Litmus

APRIL 10, 2019

Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program. Check out our 2018 and 2017 leaderboard for more email inspiration. Tweet this ?.

Branding 67

Branding Copywriting Email Marketing Marketers 67

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. Increased demand to fill the sales pipeline.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Hootsuite

APRIL 8, 2021

Borrow inspiration from the best copywriters out there. Read our Instagram caption guide for brand examples and copywriting tools. A 2018 survey by Facebook found that 58% of participants became interested in a brand or product after seeing it in a Story. What hashtags do you use? Trying to figure out how to add line breaks?

User-Generated 145

User-Generated Copywriting Real Estate Analytics 145

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex Cattoni – The Copy Posse. Alex has 10+ years experience in online marketing and branding.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. 6 Great Email Lessons From the GDPR Deluge of 2018. In other words, brands generate a 3,800% ROI on email marketing.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Content Marketing Institute

JUNE 15, 2018

Getting involved in politics in 2018 is, shall we say, a bit risky? HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. How to Differentiate Content in a Crowded Field [Example from Adidas]. Stance-taking. Closing advice.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Litmus

DECEMBER 13, 2024

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Marketing Insider Group

OCTOBER 14, 2019

A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics.

Branding 88

Branding Copywriting CMO Health 88

Hootsuite

NOVEMBER 4, 2022

— Patricia Jaen (@patriciajaenv) July 31, 2018. Maybe you’re gearing up for a big marketing blitz, and need more copywriters. It’s called Amplify and it's been developed by our Hootsuite friends. Meliá's best ambassadors are its people! pic.twitter.com/xws8k4Xy9p. Figure out who you’re struggling to hire.

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

Hootsuite

OCTOBER 15, 2020

A 2018 survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands. Some examples: — Robot Hugs (@RobotHugsComic) January 5, 2018. Transcribe text. Don’t forget GIFs.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 Landing page copywriting. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019. We need to nurture that traffic and conversion. Goal tracking.

CMO 140

CMO Marketers Marketing SEO 140

Exposure Ninja

AUGUST 26, 2022

I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. Interest in AI copywriting software is at an all-time high — and for good reason. What Google is fearful of is an abuse of copywriting software. Yes , we do.

Copywriting 115

Copywriting SEO Education User-Generated 115

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Voting ends September 23, 2022 – Vote Now! Alex Cattoni – The Copy Posse.

Copywriting 69

Copywriting eCommerce Marketing Marketers 69

Unbounce

JANUARY 10, 2019

A staple best practice of ad copywriting is to include keywords in ad copy to mirror the searcher’s query. Best in category award, 2018). With that in mind, below are eight tips for writing the best ad copy (backed up with landing pages) for Google Ads: 1. Leverage Keywords Where Possible. to show you’re the best.

Real Estate 145

Real Estate Price Advertising Advertisers 145

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award. B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 92

Non-Profit PR Social Media Marketing Retail 92

Litmus

JANUARY 21, 2019

You can see how this plays out in Litmus’ 2018 State of Email Workflows , which polled email marketers about their review and approval processes and turned up some surprising findings: . That’s more time than teams spend on email copywriting, design, development, or any other component of email production.

Copywriting 63

Copywriting Email Marketing Product Communications 63

Set Up

MARCH 28, 2023

She and I looked into some majors that were good in communication skills, design, attention to detail, and copywriting. My team works very hard to improve our Google Search rankings, and everyone has become a much more thoughtful and strategic copywriter and we continue to learn and grow in that skill set.

Copywriting 98

Copywriting SEO Advertising Advertisers 98

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. What area do you most want to improve in 2018 – for yourself or your team?

Product 111

Product Content Marketing Marketing Marketers 111

Unbounce

APRIL 23, 2019

— Jessica Meher (@jessicameher) February 6, 2018. Chanti is a quiz funnel strategist and copywriter who specializes in creating quizzes for lead gen, and really brings a special flair to the quiz creation process. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Rock Content

JANUARY 14, 2021

In other words, there is a difference between a financial article written by an economist and one written by a professional copywriter. It is important to note that this does not diminish the importance of copywriters. One of Google’s updates related to E-A-T was Medic, which took place in August 2018. Be reliable.

SEO 95

SEO Copywriting User-Generated Energy 95

Orbit Media Studios

JANUARY 3, 2024

This brings us to a realization for digital marketers and SEO copywriters. Colophon: This URL was first published in December, 2015 and updated in May, 2018. The new page ranks for 280 more phrases than the original. That’s 73% more phrases. Not only does the new page rank higher, it ranks more.

SEO 131

SEO Copywriting CMO Analytics 131

SMA Marketing

JANUARY 19, 2023

A digital marketing agency provides expertise in a range of areas, such as social media management, search engine optimization (SEO), website design, and copywriting. Editor's Note: This article was originally written on January 24, 2018, and has been updated with fresh content.

Digital Marketing 98

Digital Marketing Marketers Marketing SEO 98

Chief Martec

FEBRUARY 14, 2023

My parents had run a small ad agency, with my dad as an exacting copywriter. A copywriter weaves words, but a coder can weave worlds. I wrote in 2018 that seeing through this pattern gives you opportunities to “beat the market” in how and when you leverage new technology. Of course, this was total baloney.

Law 97

Law Copywriting Shipping Management 97

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. A post shared by Ben & Jerry's (@benandjerrys) on Sep 8, 2018 at 5:24pm PDT. — Slack (@SlackHQ) September 27, 2018. Content: Did you get a landing page written by a professional copywriter?

Analytics 75

Analytics Whitepaper Copywriting Shoppers 75

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. AI copywriting : Quickly generate copy for your pages, ads, emails, and more with AI.

Price 105

Price eCommerce Copywriting User-Generated 105

Content Marketing Institute

NOVEMBER 6, 2017

You need to hire a copywriter or have some serious writing chops (and a lot of time) to create a white paper worth linking to. Need some help as you plan to have a successful content marketing strategy and effective implementation in 2018? This also helps us with user/reader engagement. How to use white papers to build links.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Moz

OCTOBER 1, 2020

In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. We need copywriters. We need developers.

Copywriting 74

Copywriting CMO SEO Marketing Mix 74