Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Hubspot Marketing

OCTOBER 1, 2022

For Example: In those two years, I've seen her not only excel at the core elements of her job -- like copywriting and copyediting — but also learn other tasks that extend well beyond the scope of her role. These include email marketing, event planning, and even championing our company's internal communications.

Copywriting 139

Copywriting Management Communications Education 139

Litmus

SEPTEMBER 25, 2018

Perhaps your initial plan for an email isn’t very well thought out. Perhaps your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Email briefs then act as a North Star for the email as it goes through the production process.

Copywriting 80

Copywriting Key Performance Indicator Email Marketing Customer Journey 80

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? I’m not saying you must resort to the email equivalent of tears to persuade your subscribers to act.

Customer Journey 129

Customer Journey eCommerce Customer Law 129

Litmus

APRIL 10, 2019

Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program. Are you looking to make your own inbox a source of email inspiration?

Branding 67

Branding Copywriting Email Marketing Marketing 67

Content Marketing Institute

JUNE 15, 2018

Getting involved in politics in 2018 is, shall we say, a bit risky? An email field should absolutely be a part of your cart checkout process, with a check mark option to receive special deals. An #email field should be part of your cart checkout process for buyers to opt in to #content. Stance-taking. Closing advice.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2018 to $15.2 Distribution methods: Social media, third party sites, email marketing, etc.

CMO 140

CMO Marketing Marketers SEO 140

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 69

Copywriting eCommerce Marketing Marketers 69

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. Social Karma is a social media management agency that provides Facebook, Instagram and email marketing services. B Squared Media.

Non-Profit 90

Non-Profit PR Social Media Marketing Retail 90

Litmus

JANUARY 21, 2019

You can see how this plays out in Litmus’ 2018 State of Email Workflows , which polled email marketers about their review and approval processes and turned up some surprising findings: . Marketers spend an average of 3.9 hours on getting an email reviewed and collecting approvals.

Copywriting 63

Copywriting Email Marketing Product Communications 63

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

SMA Marketing

JANUARY 19, 2023

A content marketing audit. Adding lead generation and marketing automation to your content strategy (sales funnels, opt-in content, email marketing). Hiring a digital marketing agency can provide numerous benefits for promoting and growing your business. Search engine optimization of your website and content.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Post-conversion tests: Email campaigns, nurture sequences, etc.

Price 105

Price eCommerce Copywriting User-Generated 105

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. These unique pages are highly optimized and filled with copywriting techniques. Email marketing. Compliance with regulations.

Transform 95

Transform Whitepaper User-Generated Law 95

Moz

JANUARY 20, 2020

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. Copywriters (x2). She’s equal parts editor and project manager, since she effectively owns the flow of the Asana board.

Content Marketing 67

Content Marketing Copywriting SEO Thought Leadership 67

Hubspot Marketing

MAY 15, 2018

It’s modeled after an old copywriting framework and has helped one job seeker skyrocket her cover letter response rate from 0% to 55%. The year before, at SlideBatch, I devised and implemented a new keyword strategy that increased organic page views for our Visual Marketing 101 blog series by 15%. We’ll flesh it out below.

Copywriting 145

Copywriting Management Email Marketing Content Marketing 145

Content Marketing Institute

JUNE 28, 2018

Instead, I’m using the torrential GDPR outpouring to illustrate some do’s and don’ts for email marketing. Use the flood of #GDPR emails as an opportunity to rethink your #email marketing, advises @jphautomation. Focus on engaged #email audience to ensure they recommit to your database. Click To Tweet.

Law 108

Law Copywriting Email Marketing Content Marketing 108

Marketing Insider Group

JULY 1, 2020

Leads who receive email marketing messages spend 83 percent more when making purchases. When it comes to pulling off a revenue-boosting content marketing strategy, you’ll need an editor with experience and acumen in both refining content and in content creation. Who’s Increasing Their Content Marketing Budget?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

Whitepaper 105

Whitepaper eBook Promotion Communications 105