Remove 2018 Remove Copywriting Remove Whitepaper
article thumbnail

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

article thumbnail

Top Email Design Trends for 2019

Litmus

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. 2018’s Top Email Design Trends. Learn about Interactivity. This will become the norm in 2019.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

Content Marketing Institute

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. Increased demand to fill the sales pipeline.

article thumbnail

AdWords Quality Score: What marketers need to know

Sprout Social

In July 2018, Google changed the name of Google AdWords to Google Ads. In 2018, digital agency Merkle reported that CPCs were increasing faster than click volume. The best way to approach ad copywriting is to look at it from your ideal customer’s perspective. Maybe they want a whitepaper or a certain product.

article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Income Content marketers make between $37,000 and $82,000.

article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. These unique pages are highly optimized and filled with copywriting techniques. Compliance with regulations. Landing pages. How to measure your results?

article thumbnail

How to define an actionable social media ROI for your business

Sprout Social

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. A post shared by Ben & Jerry's (@benandjerrys) on Sep 8, 2018 at 5:24pm PDT. — Slack (@SlackHQ) September 27, 2018. Downloads of a whitepaper or ebook. Glad to hear it! Contact form inquiries.