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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 145
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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Real-time data capture and bi-directional data integration sync with CRM. Tasks can also be managed from within CRM systems. With CRM credentials, custom objects and fields can be synched automatically.

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3 Crucial Traits of the Fearless Marketer

Adobe Experience Cloud Blog

Technology Silos. Sales and marketing must align on the technology they want to use to attract, qualify, and transfer leads to sales. Sometimes, marketing and sales use CRM and marketing automation solutions that don’t easily or completely integrate, so there is hardly any opportunity to align.

CMO 134
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities.

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

It is clear that business models like Netflix facilitate the generation of first-party data, but more “traditional” markets are investing in technological solutions to promote constant interactions with the consumer. Automation of CRM campaigns. Source: eMarketer. Why invest in data-driven marketing?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. We should mention here the main challenge that companies will have to face to continue offering customers efficient solutions. Compliance with regulations.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Weaknesses - Here, it’s worth considering potential issues around pricing, leadership, staff turnover, and new competitors in the market.