Neil Patel

DECEMBER 18, 2018

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”. Hack #18: Journies and courses convert better than ebooks.

eBook 111

eBook User-Generated PR SEO 111

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. A study conducted in 2018 by Demand Metric and the interactive platform, Ion Interactive, showed that 96% of marketers say that interactive content has a positive impact on the buyer’s journey.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Rock Content

APRIL 27, 2020

billion in 2018, is expected to reach $25.1 In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. If your business can establish positive connections, it will keep customers for a longer time.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. Spend 10% of Revenue on Marketing.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59