This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketingautomation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketingautomationplatforms.
A majority of businesses are using some form of marketingautomation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Autopilot is one of the most visually appealing marketingautomation solutions on the market. Image Source. InfusionSoft.
In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Despite repeated proclamations about the demise of email, it continues to serve as the foundation for customeracquisition, communications, and support. Click To Tweet.
billion in 2018, is expected to reach $25.1 According to Salesforce , 67% of marketing leaders state that they use a MarketingAutomationplatform. In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. billion by 2023.
On the other hand, CDPs support a full range of customer data, such as customeracquisitions via organic and inorganic digital channels. What are the differences between customer data platform and DMP? DMP (Data Management Platform). Cannot integrate online & offline data. CDP vs. DMP. The answer is yes.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content