Hubspot Marketing

DECEMBER 10, 2019

Here, we're going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization's customer experience. Who Owns Customer Experience? Has your company defined who "owns" customer experience? Customer service? Is it Sales?

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Martech

JANUARY 30, 2022

Don’t invest in a CDP before developing use cases that demonstrate how adoption will improve marketing performance or reduce costs. Do you have enough clarity on your use cases and customer journeys to enable you to choose the correct solution? The investment should more than pay for itself. Is your organization ready for a CDP?

Customer 98

Customer Key Performance Indicator Transform Customer Acquisition 98

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. IS this email part of a series of messages or a subscriber or customer journey? Originally published on September 15, 2018, by Chad S. What is an email brief?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. We should mention here the main challenge that companies will have to face to continue offering customers efficient solutions.

Transform 95

Transform Whitepaper User-Generated Law 95

Litmus

SEPTEMBER 25, 2018

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators, and other important details. The majority of brands use email briefs, according to Litmus’ 2018 State of Email Workflows report , which is based on our State of Email Survey of 3,000 marketing professionals worldwide.

Copywriting 80

Copywriting Key Performance Indicator Email Marketing Customer Journey 80

Content Marketing Institute

DECEMBER 25, 2018

While all-purpose content is important to have, you can build your content efforts around specific or specialized business needs – like supporting your sales team’s efforts to address pressing customer challenges or bridging prospects’ critical knowledge gaps. Register by the end of 2018 for the lowest rates for Content Marketing World 2019!

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111