Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Martech

JUNE 17, 2022

The customer journey. One of the most popular ways to organize your martech stack is to align your technologies with the stage they support in the customer journey. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”

Customer Journey 131

Customer Journey Analytics Marketing Automation Platform Advertisers 131

Martech

SEPTEMBER 22, 2021

To one extent or another, many of these capabilities may utilize machine learning or artificial intelligence to surface insights about audiences and proactively offer suggestions about the best next step to move a prospect through their purchase journey. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.

Customer 137

Customer Marketing Automation Platform Direct Mail Analytics 137

Hubspot Marketing

DECEMBER 10, 2019

Here, we're going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization's customer experience. Who Owns Customer Experience? Has your company defined who "owns" customer experience? Customer service?

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Why should marketers care about attribution?

Customer 110

Customer CMO Customer Journey Non-Profit 110