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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020. This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% 2018 research shows how an advertising hiatus can impact brands’ long-term sales.