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3 Tips for Building a Successful Customer Marketing Program

Adobe Experience Cloud Blog

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

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#SproutChat Calendar: Upcoming Topics for September 2018

Sprout Social

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist.

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3 Inbound Marketing Trends to Master in 2021

Neil Patel

This stage focuses on turning the right leads from the right traffic into customers. Marketing automation , email, CRMs, and closed-loop reporting play a big role in closing these deals and bringing in more customers. The final stage is all about “delighting” your current customers. It’s now nearly 2018.

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5 Values to Look for in Your Next Technology Partner

Adobe Experience Cloud Blog

Are you considering adding any additional technology partners in 2018? The post 5 Values to Look for in Your Next Technology Partner appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. When it comes to choosing a technology partner, it’s important to ask yourself these questions.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Brands need to engage in that dialogue to effectively provide service to their customers.” Those connections are worth their weight in gold, especially during economic turbulence.

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Recognizing our Agency Partner Founding Members

Sprout Social

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.