Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. asks @derekflanz.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

NOVEMBER 8, 2023

Don't be afraid to do PR. Leverage direct mail. One of the best ways to promote a local event is through direct mail campaigns to residents in the nearest zip codes. Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

COS 106

COS Food Transform Direct Mail 106

Duct Tape Marketing

MARCH 8, 2018

I think in the content world, when you’re maybe in the old advertising days, if you’re doing direct mail or you’re doing TV, it’s really easy to think about that stuff, but when you’re self-publishing, when you’re using content, you forget that that content is in competition with everybody else in your industry.

Place 74

Place Marketing Plan Direct Mail Content Marketing 74

Hubspot Marketing

NOVEMBER 6, 2018

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Direct Mail Metrics. See how my broad campaign purpose instantly transforms into an actionable, attainable goal? Follow-up email open rate.

Direct Mail 145

Direct Mail Marketers Marketing User-Generated 145