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Creativity is a Choice and It’s Important

Duct Tape Marketing

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He might be the only person in both.

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Tips of the Trade with Seth Godin

Duct Tape Marketing

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He might be the only person in both.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.

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MarTech’s ABM experts to follow

Martech

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors.

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14 Inspiring Quotes Content Marketers Are Thankful They Heard

Content Marketing Institute

We all are a direct marketer at heart. A mentor, Heather Lloyd-Martin, told me from day one she was a direct marketer at heart and that we all are. Have advice or insight you would like to share with your fellow content marketers? Anne Hrach , strategist, Convince & Convert. To thine own self, be true.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017.

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How to Respond to the Loss of Third-Party Cookies

Litmus

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns.

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