2018 Direct Marketing Event Marketing 
Martech
AUGUST 9, 2023
Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors. In your inbox.
Econsultancy
DECEMBER 13, 2021
2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. 97% of event marketers believe hybrid events are the future.
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