Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors.

CMO 97

CMO Event Marketing Education Place 97

SocialPilot

MARCH 12, 2024

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 75

Gen Z Health Marketers Marketing 75