Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey. 2018 State of Email Service Providers.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. In the same screenshot above: When someone downloads an ebook or other content from Litmus, there’s an unchecked box to get on our email list. Originally published on January 22, 2018, by Bettina Specht.

Law 138

Law eBook Whitepaper Email Marketing 138

Rock Content

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. Their full thoughts are catalogued in our annual eBook. Their full thoughts are catalogued in our annual eBook.

SEO 49

SEO eBook PR Digital Marketing 49

Calvyn Lee Blog

FEBRUARY 20, 2024

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. This caused search engine queries to drop 14% since 2018. For more details and over 100 additional 2024 predictions, be sure to download our free ebook using the link above.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Adobe Experience Cloud Blog

JUNE 29, 2015

In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Author: Kimbe MacMaster Video is on the rise. But it’s not just consumption patterns that are on the up and up.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Hubspot Marketing

JUNE 7, 2022

you’ll create articles, infographics, and eBooks that build an engaged audience. Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses. you’ll create articles, infographics, and eBooks that build an engaged audience. 2018 and has been updated for comprehensiveness.

eBook 145

eBook Food Entertainment eCommerce 145

Litmus

FEBRUARY 14, 2023

Get the ebook A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. Download our latest ebook for eight email marketing and design trends you should know.

Market Trends 95

Market Trends Email Marketing eBook Marketing 95

Litmus

JULY 27, 2021

alone in 2021 , a 92% increase since 2018. Download the ebook ?. The recent proliferation of voice assistant software—like Amazon Alexa, Apple’s Siri, and Google Assistant—mean that assistive technologies have effectively gone mainstream. According to industry tracker Voicebot.ai, smart speaker users rose to 90.7 million in the U.S.

eBook 137

eBook Health Email Marketing Management 137

Sprout Social

DECEMBER 6, 2018

— LAY'S (@LAYS) September 25, 2018. — Walkers Crisps (@walkers_crisps) July 14, 2018. With the GDPR policy taking effect in Europe in 2018, many brands have taken a second look at their data collection and privacy notices. A post shared by nike (@nike) on Nov 1, 2018 at 8:16am PDT. View this post on Instagram.

Branding 110

Branding Law Logistics Communications 110

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: It’s a time to be grateful for tradition—and to create new ones.

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Rock Content

JUNE 30, 2020

This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report. Interactive ebooks. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Martech

FEBRUARY 28, 2023

In 2017 or 2018 I decided I had to take this back into marketing. Download the free ebook here. That led to where I am today. Dig deeper: What is marketing work management and how do these platforms support agile marketing? That was ten years ago, the original pioneers. Q: Tell us more about your new venture, NavigateAgile.

eBook 112

eBook Management Communications Event Marketing 112

Adobe Experience Cloud Blog

JANUARY 3, 2018

Just as ebooks and white papers allow you to establish authority and position yourself as an industry expert, you can also use videos as a rich source of expert opinions, useful insights, and concise facts. Do you have video on your list of strategies to incorporate in 2018? Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. — Jessica Meher (@jessicameher) February 6, 2018. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Litmus

AUGUST 6, 2020

Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020. So how do we get that number back up?

eBook 82

eBook Email Marketing Marketing Marketers 82

Rock Content

OCTOBER 11, 2018

The need for content that engages, enriches, and creates value for audiences before they become interested bu yers has never been clearer,” writes CMI Chief Strategy Officer Robert Rose in his 2018 Market Brief , “Using Content Marketing to Generate Demand, Create New Audiences.”. A top-of-funnel infographic here and a late-stage eBook there.

Content Marketing 45

Content Marketing eBook User-Generated Customer Journey 45

Litmus

NOVEMBER 7, 2018

The post 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics appeared first on Litmus Software, Inc. All of this is made possible by the 3,000 marketers who generously took the time to take our State of Email Survey and share their insights with the industry.

Analytics 64

Analytics Branding Email Marketing eBook 64

Marketing Insider Group

FEBRUARY 17, 2021

Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Make 2021 the year you go all-in on content: blogs, eBooks, videos, infographics. Don’t get left in the aftermath of capital flight. Today’s capital flight looks much different than 1980s Detroit.

Energy 145

Energy eBook Content Marketing Branding 145

Hubspot Marketing

SEPTEMBER 8, 2022

For help figuring out which type of chart/graph is best for visualizing your data, check out our free ebook, How to Use Data Visualization to Win Over Your Audience.). Editor's note: This post was originally published in June 2018 and has been updated for comprehensiveness. In this example, a bar graph presents the data visually.

Inbound Marketing 145

Inbound Marketing eBook Price Place 145

Litmus

OCTOBER 18, 2018

We’re grateful to NextAfter for sharing their insights and for partnering with us to promote our 2018 State of Email Survey to its community of nonprofits. Having a specific content offer (ebook, online course, exclusive opportunity, etc.) Let’s get started… List Size. Of course, sheer list size isn’t very meaningful.

Email Marketing 87

Email Marketing eBook Marketing Marketers 87

Marketing Insider Group

JUNE 15, 2020

In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. While this is nearly a complete reversal of the trend from 2018, companies of 1,000 employees or less still represent 38.3% Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Rock Content

AUGUST 4, 2020

For example: Ebooks Recently published articles Product offerings Discount coupons. A newsletter is an email subscription in which messages are triggered with a certain frequency , such as once a week, once every two days, or whenever a subscriber takes a specific action. Why are newsletters important in a Digital Marketing strategy?

Digital Marketing 119

Digital Marketing eBook Email Marketing Marketing Strategy 119

Neil Patel

DECEMBER 18, 2018

For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email. Hack #26: Webinars are the best way to sell ebooks and courses.

eBook 111

eBook User-Generated PR SEO 111

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Rock Content

JUNE 1, 2024

For example: Ebooks Recently published articles Product offerings Discount Coupons (Speaking of newsletters, are you subscribed to ours?) A newsletter is an email subscription in which messages are triggered with a certain frequency , such as once a week, once every two days, or whenever a subscriber takes a specific action.

eBook 98

eBook Digital Marketing Email Marketing SEO 98

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Offer ebooks for download on specific blog posts. Editor's note: This post was originally written in May 2018 and has been updated for comprehensiveness.

Whitepaper 113

Whitepaper User-Generated eBook Analytics 113

Hubspot Marketing

JANUARY 7, 2020

In November 2018, LinkedIn launched LinkedIn Pages. Download this free ebook to access templates, guides, and infographics on how to use LinkedIn for business, marketing, and networking. A lot happens on LinkedIn.

Education 145

Education eBook Advertising Advertisers 145

illumin

JUNE 25, 2019

According to NBC News , in 2018, legal marijuana in the U.S. After its legalization in the fall of 2018, the total cannabis market in Canada (including medical and recreational, whether legal or illegal) is projected to generate $7.17 billion industry with a quarter-million jobs alone devoted to handling the plants.

Advertising 69

Advertising Advertisers Law eBook 69

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. A study conducted in 2018 by Demand Metric and the interactive platform, Ion Interactive, showed that 96% of marketers say that interactive content has a positive impact on the buyer’s journey.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Hubspot Marketing

FEBRUARY 26, 2019

Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them.

SEO 145

SEO Inbound Marketing Promotion Analytics 145

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just ask recipients to opt-in before downloading a free ebook, registering for your webinar , getting a discount code, or more. Just in case, here’s a brief introduction.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 It could be that someone provided their contact information to download a gated eBook. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019.

CMO 140

CMO Marketing Marketers SEO 140

Rock Content

JUNE 18, 2020

A study conducted by the Content Marketing Institute points out that, in 2018, marketing campaigns used 63% more images , such as photos and infographics, compared with the previous year. So, before we spend a lot of effort to captivate our public with a specific type, we better take a look at the cards we have in our hands.

eBook 72

eBook User-Generated Inbound Marketing Health 72

Scoop.it!

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. Content Automation relates to the process of content creation through AI algorithms that interpret human interactions, search behavior, and other aspects.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Litmus

JUNE 17, 2019

seconds in 2018. Mobile phones, Twitter, texting, video games, and other digital era trappings are blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket… but you’d be wrong. The average time spent reading an email increased to 13.4

Analytics 106

Analytics Email Marketing eBook Marketing 106

Rock Content

AUGUST 22, 2018

As Content Marketing World draws closer, we’re particularly excited to recognize the four 2018 Content Marketing Awards finalists within the ScribbleLive family. Pitney Bowes: Shipping Guide eBook. In order to be truly effective, an eBook needs to be engaging. Meet Us at Content Marketing World 2018. Best Infographic.

Transform 45

Transform Content Marketing Shipping eBook 45

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. billion mobile internet users.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134