Litmus

AUGUST 6, 2020

Half of email marketers see their email review and approval process as too lax or too burdensome. Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020.

eBook 82

eBook Email Marketing Marketers Marketing 82

Rock Content

JUNE 1, 2024

A newsletter is an email subscription in which messages are triggered with a certain frequency , such as once a week, once every two days, or whenever a subscriber takes a specific action. Inside a newsletter, the content can be anything that makes sense to your Digital Marketing strategy.

eBook 98

eBook Digital Marketing Email Marketing SEO 98

Litmus

NOVEMBER 7, 2018

Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. Download the free report ?.

Analytics 64

Analytics Branding Email Marketing eBook 64

Litmus

JUNE 17, 2019

Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing.

Analytics 106

Analytics Email Marketing eBook Marketers 106

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media.

Whitepaper 112

Whitepaper User-Generated eBook Analytics 112

Neil Patel

DECEMBER 18, 2018

Hack #6: Don’t stop with email. Email marketing is something that most blogs and sites leverage. If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. Hack #18: Journies and courses convert better than ebooks.

eBook 111

eBook User-Generated PR SEO 111

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Optinmonster; Marketing Land). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Litmus

APRIL 29, 2021

Email briefs are valuable for all email marketing programs, especially if yours is high volume, has a large team, or works with many stakeholders. In particular, they’re essential for agencies who need to give clear guidance on the scope of the emails they’re creating for their clients. Create better emails, faster.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 billion in 2018 to $15.2 Distribution methods: Social media, third party sites, email marketing, etc.

CMO 140

CMO Marketers Marketing SEO 140

Hubspot Marketing

JUNE 16, 2023

In email marketing , you can personalize your recipients' experience using a little thing called list segmentation. Bank of America uses AI and questionnaires to personalize both subject lines and email content. Just like with blog titles, using numbers in your subject line is an effective email marketing best practice.

Email Marketing 145

Email Marketing eBook Food Communications 145

Scoop.it!

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. Another critical technology that plays a vital role in content marketing and content automation is NLP or Natural Language Programming. Digital communication presents an opportunity for automation.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software.

Transform 95

Transform Whitepaper User-Generated Law 95

AWeber

FEBRUARY 13, 2024

Here’s how to create a simple lead generation funnel that grows your business over time: Develop a valuable piece of lead generation (“lead gen”) content , such as an eBook, webinar, or training course. This page allows users to download your content for free in exchange for subscribing to your email marketing list.

Non-Profit 116

Non-Profit User-Generated Entertainment Promotion 116

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy? And it’s growing even more.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Duct Tape Marketing

JANUARY 15, 2019

In 2018, Google announced that they’d be using mobile websites, rather than desktop websites, as their main basis for indexing and ranking. If you have a page that ranks, attach a free checklist or eBook so that you can begin using all of that content to capture leads. First, it must work on a mobile device.

SEO 77

SEO eBook Customer Journey Advertising 77

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

GrowMatik

AUGUST 3, 2021

Lawfulness, fairness and transparency Purpose limitation Data minimization Accuracy Storage limitation Integrity and confidentiality Accountability How does GDPR change marketing activities? Email marketing Get consent Have a comprehensive privacy policy Document consent records Make it easy to unsubscribe!

Law 52

Law Marketers Marketing Email Marketing 52

Lusha

JANUARY 27, 2018

Email Marketing. Email marketing is the foundation stone of every marketing campaign and is easy to track, measure, test and tweak. Email marketing is the foundation stone of every marketing campaign and is easy to track, measure, test and tweak. Not All Leads are Created Equal.

B2C 40

B2C User-Generated eBook SEO 40

Lusha

JANUARY 27, 2018

Email Marketing. Email marketing is the foundation stone of every marketing campaign and is easy to track, measure, test and tweak. Email marketing is the foundation stone of every marketing campaign and is easy to track, measure, test and tweak. Not All Leads are Created Equal.

B2C 40

B2C User-Generated eBook SEO 40

Unbounce

MAY 1, 2024

HubSpot: Experimenting with email formats Here’s an A/B testing email marketing example that shows that even the simplest elements like text alignment can influence user engagement. Contrary to their hypothesis, the emails with left-aligned text actually performed worse than the centered text, receiving fewer clicks overall.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Rock Content

MARCH 4, 2020

A study published by Bazaarvoice in 2018 registered that 82% of smartphone owners consult the internet on purchases they are about to make. That is the goal of designing a great Digital Marketing strategy: you can be the answer that these people are looking for. Digital Marketing Strategies. Email Marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Do not buy email addresses. Are timely, if applicable.

Email Marketing 145

Email Marketing eBook Law User-Generated 145

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. February 9, 2018. February 13, 2018. The winner will get a free iPad mini, and the best answers will be compiled in their Valentine's Day ebook. Panera's Engagement Offer.

Marketers 145

Marketers Marketing Health Promotion 145

Litmus

MARCH 16, 2020

The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. The truth is, marketers shouldn’t be afraid of tighter anti-spam regulations. The result?

Law 65

Law Email Marketing eBook Marketers 65

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Content Marketer.

PR 144

PR Non-Profit Marketers Marketing 144

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Gmail ads allow you to target your Google Ads campaign to people who have received emails from your competitor. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You also don’t need to tell people to “click.” They know how cursors work.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Dana Nicole

SEPTEMBER 11, 2024

Last Updated on September 11, 2024 I’m here to give you some tips on growing your email list. And I’m not going to spit out email marketing stats to convince you as to why a list will be one of the best decisions you make for your business. We’ve all seen the stat that email supposedly drives $36 for every $1 spent.

eBook 52

eBook Promotion Education Email Marketing 52

Litmus

DECEMBER 21, 2020

2020 has thrown every curveball imaginable at email marketers but we’ve still pulled through. It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond.

eBook 97

eBook Email Marketing Promotion Branding 97