Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Enterprise Marketing for 2018.

Inbound Marketing 134

Inbound Marketing Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 29, 2015

In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. How to Make the Most of Video in Your Marketing Automation Platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Martech

APRIL 5, 2022

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. That some marketing dollars will inevitably be wasted is not news. Multi-touch attribution.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Hubspot Marketing

MARCH 4, 2019

And all-in-one WordPress plugin for marketing. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Meta, right?

Content Marketing 111

Content Marketing Analytics Marketers Marketing 111

Rock Content

APRIL 27, 2020

billion in 2018, is expected to reach $25.1 According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. Still, it’s necessary to diversify and create more incisive materials, such as ebooks and webinars, to meet all the stages of the funnel. billion by 2023.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145