Marketing Insider Group

JUNE 15, 2020

In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. While this is nearly a complete reversal of the trend from 2018, companies of 1,000 employees or less still represent 38.3% Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Offer ebooks for download on specific blog posts. Editor's note: This post was originally written in May 2018 and has been updated for comprehensiveness.

Whitepaper 113

Whitepaper User-Generated eBook Analytics 113

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. What’s great about these ads. These two videos both started as posts on Tattoodo’s Facebook page.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. billion mobile internet users. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

AUGUST 21, 2023

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Editor's Note: This post was originally published prior to July 2018 but has been updated for comprehensiveness. Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook.

Transform 95

Transform Whitepaper User-Generated Law 95

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. A post shared by Ben & Jerry's (@benandjerrys) on Sep 8, 2018 at 5:24pm PDT. — Slack (@SlackHQ) September 27, 2018. Downloads of a whitepaper or ebook. Glad to hear it!

Analytics 75

Analytics Whitepaper Copywriting Shoppers 75

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Unbounce

MAY 13, 2024

He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Examples would be an ebook, whitepaper, or webinar registration. More blog posts by Oli Gardner What should you A/B test? Form testing ideas Many landing pages include some kind of form to capture data from your visitors.

Price 105

Price eCommerce Copywriting User-Generated 105

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. A post shared by Ben & Jerry's (@benandjerrys) on Sep 8, 2018 at 5:24pm PDT. — Slack (@SlackHQ) September 27, 2018. Downloads of a whitepaper or ebook. Glad to hear it!

Analytics 48

Analytics Whitepaper Copywriting Shoppers 48

Marketing Insider Group

AUGUST 30, 2019

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Knowing this, the agency could create knowledge-based lead magnets for influencer #1, focusing on ebooks and knowledge libraries. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Unbounce

OCTOBER 20, 2023

He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. They know how cursors work.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Sprout Social

JANUARY 25, 2019

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. A post shared by Shinola (@shinola) on Dec 19, 2018 at 1:58pm PST. We hope you’ll visit soon.

Branding 112

Branding Customer Whitepaper Manufacturing 112

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketer.

PR 144

PR Non-Profit Marketing Marketers 144

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. And you can choose to deliver this content via blog posts, videos, images, infographics, webinars, whitepapers, ebooks, and the like.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Lisa Murton Beets, CMI’s research director, provides an overview of B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. As you learn about new or better tools, update the article so it remains fresh.

Transform 111

Transform B2C SEO Content Marketing 111

Rock Content

FEBRUARY 8, 2018

An eBook from marketing operations there. While a keen SME will agree in principle to the idea of contributing a blog post here and a whitepaper there, their (presumably already stretched) bandwidth will dictate how able they are to complete a content asset within a specified timeline. A blog post from demand generation here.

Whitepaper 40

Whitepaper eBook Price Management 40