Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 141

Email Marketing Branding Marketers Marketing 141

Marketing Insider Group

MAY 9, 2018

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.

eCommerce 110

eCommerce Email Marketing Marketers Marketing 110

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing 113

Email Marketing Finance Marketers Marketing 113

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 120

Email Marketing Marketers Marketing Place 120

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 113

Email Marketing Marketers Marketing Performance Marketing 113

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback.

Email Marketing 110

Email Marketing Marketers Marketing Retail 110

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 145

Email Marketing Marketers Marketing Customer 145

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Sprout Social

FEBRUARY 5, 2019

One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social. That, plus SEO, SEM, PR, email marketing, web development and more.*. Jonathan Jacobs (@JonEJacobs) November 19, 2018.

PR 93

PR Price Communications SEO 93

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. In Boston, Jesse Blanner from Meredith Corporation went into some of the practical applications of modular emails and how they can massively increase efficiency. "We can build emails in 30 minutes."

Direct Mail 72

Direct Mail Email Marketing Communications Marketing Strategy 72

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 95

Market Trends Email Marketing eBook Marketers 95

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. In 2018, GDPR —the European Union’s privacy law—came into effect.

Email Marketing 101

Email Marketing Law Marketers Marketing 101

SMA Marketing

APRIL 18, 2022

There are various ways you can attempt to engage prospects through email marketing. S ome of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear pushy and end up in your prospect's trash folder. See this example: “Sign up by 8 p.m.

Email Marketing 98

Email Marketing Marketers Marketing Traditional Marketing 98

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Email creation workflow & QA. Email deliverability.

Email Marketing 87

Email Marketing eBook Marketers Marketing 87

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. often convert at 1-2%.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Litmus

MARCH 11, 2019

To run an outstanding email program, you need a best-in-class team. Our research shows a close correlation between a successful email program and a well-staffed email marketing team. When it comes to Litmus’ own emails, the bar is set high. That’s why, in 2019, we invested in our email team. . Hi everyone!

Email Marketing 16

Email Marketing Marketers Marketing Education 16

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.

Transform 63

Transform Email Marketing Customer Branding 63

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry. They’re more than just emails and it’s up to us to change that perception. White (@chadswhite) August 21, 2018.

Email Marketing 66

Email Marketing New Technology Price Analytics 66

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes.

Transform 61

Transform Promotion Analytics Email Marketing 61

Martech

JANUARY 24, 2025

Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 percent of their employers’ revenues were allocated to marketing activities.

Non-Profit 127

Non-Profit Marketers Marketing Finance 127

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Curious how fellow email marketers utilize Gmail’s new functionality? Here’s how some fellow email marketers utilize that tag: 6.

Promotion 80

Promotion Email Marketing Real Estate Branding 80

Rock Content

AUGUST 31, 2017

For example, a new year might prompt a content marketing leader to decide on the following priorities: focus more on email marketing. Have you started your 2018 planning, yet? Christoph is ScribbleLive’s Vice President of Content Marketing Strategy. Related: How many people should own my editorial calendar?

Marketing Strategy 69

Marketing Strategy Content Marketing Marketers Marketing 69

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018. Create a blog.

Marketers 145

Marketers Marketing SEO CRM 145

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment. 2018 State of Email Analytics.

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. Although only 32% of people said they clicked on ads shown in marketing emails, recent research still shows that this tactic is still a vital part of digital marketing. In fact, CampaignMonitor recently published research showing that email marketing was responsible for 20% of holiday-related traffic.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Marketing Insider Group

MARCH 27, 2019

Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. As people […].

Email Marketing 111

Email Marketing Marketing Strategy Marketers Marketing 111

Lusha

JANUARY 10, 2018

Email marketing and automation – systems that can help you contact leads with offers and nurture leads to move them closer to a sale. It integrates with all common email marketing apps, as well as SalesForce, Zapier, and Segment, so you can save leads to anywhere you like. Email Marketing and Automation Tools.

User-Generated 63

User-Generated Price Marketing Automation Platform Email Marketing 63

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent.

Law 138

Law eBook Whitepaper Email Marketing 138

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” However, vendors are bringing us to realize what we have been promised since I wrote that MarTech article in 2018. Dig deeper: New report shows enterprise email marketers embrace AI 3.

Email Marketing 130

Email Marketing User-Generated Marketing Automation Platform Customer 130

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. Check out her two-minute talk here: We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly to product announcements and event invites.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Litmus

NOVEMBER 7, 2018

Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. Download the free report ?.

Analytics 64

Analytics Branding Email Marketing eBook 64

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. After all, emails don’t have JavaScript & Flash support to ensure that emails remain safe and secure from theft and eavesdropping. Code it Like it’s 2017.

Thought Leadership 134

Thought Leadership Email Marketing Marketers Marketing 134

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM. Landing pages. Image Source.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145