Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Many of the vendors also provide whitepapers and interactive tools that can help.) They are especially hot right now as marketers face increasing pressure to provide a unified experience to customers across many channels. Understanding the need.

Customer 116

Customer Transform Whitepaper Price 116

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). 79% of B2B buyers share white papers with their coworkers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

JANUARY 14, 2019

Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Email marketing with content updates. Marketing lifecycle is a better framework for online buyer’s journey. Clear website navigation, strong CTAs, and contact forms (I.e.,

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. What do you want visitors to do on your website? Social media.

Whitepaper 113

Whitepaper User-Generated eBook Analytics 113

Litmus

JANUARY 11, 2019

Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to our Email Marketing ROI: The Factors that Lead to Better Returns whitepaper.

Whitepaper 78

Whitepaper Email Marketing Branding Analytics 78

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software.

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Adobe Experience Cloud Blog

APRIL 11, 2018

There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling , the resurgence of email marketing , new regulations , and countless others. Email Marketing.

Thought Leadership 134

Thought Leadership Whitepaper Law Marketing 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Content Marketer.

PR 144

PR Non-Profit Marketing Marketers 144

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Gmail ads allow you to target your Google Ads campaign to people who have received emails from your competitor. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering.

eBook 145

eBook Finance User-Generated Transform 145

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Keep it out and reap the benefits of a slimmed-down landing page.

Whitepaper 105

Whitepaper eBook Promotion Communications 105