Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 125

Event Marketing Transform User-Generated Management 125

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time.

eBook 112

eBook Management Communications Event Marketing 112

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Your event speakers are your lifeblood. Click To Tweet.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? On24 Growth, 2018 to 2020.

Thought Leadership 141

Thought Leadership Marketing Marketers Whitepaper 141

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. That’s plenty, but far from all. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. LinkedIn: Juliet Randall (14.6K In your inbox.

CMO 98

CMO Event Marketing Education Place 98

Hootsuite

MARCH 26, 2020

Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person.

Promotion 145

Promotion Logistics Analytics Place 145

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Hubspot Marketing

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hootsuite

JUNE 26, 2019

Or, share interviews with the stars of your event, like RuPaul’s Drag Race does with their pre-season “Meet the Queens” segment. — RuPaul's Drag Race (@RuPaulsDragRace) March 5, 2018. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels.

Promotion 111

Promotion User-Generated Price Energy 111

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. .

Thought Leadership 48

Thought Leadership Marketing Marketers Event Marketing 48

Hubspot Marketing

NOVEMBER 8, 2023

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness. Image Credit: The Poundshop With a little planning and a lot of preparation, you can make a splash with a pop-up that delights your customers and spreads interest in your brand.

COS 105

COS Food Transform Direct Mail 105

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Brand marketers make between $48,000 and $110,000 with the median salary being $70,000. Event Marketing.

PR 144

PR Non-Profit Marketing Marketers 144

Marketing Insider Group

JULY 1, 2020

Then, you can go back and improve upon your strategy even further, ideally boosting web traffic, lead generation, and revenue growth, and being worthy of a bigger chunk of the marketing budget. Who’s Increasing Their Content Marketing Budget? Just under half of B2B marketers plan on using the same budget from 2018 to 2019.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. 97% of event marketers believe hybrid events are the future.

Advertisers 52

Advertisers Advertising Retail Shoppers 52