Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Podcasts and Advertising. Statista ).

Gen Z 137

Gen Z Advertising Advertisers Millennials 137

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. In 2018, TikTok made $3.5

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2018 $1.99 billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37

Gen Z 92

Gen Z Fashion Millennials Retail 92

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2018, 18.4 In 2016, 18.1 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. In 2018, it encompassed 63.5% Across the board, price is a major factor when it comes to purchasing decisions.

Gen Z 131

Gen Z Millennials Retail Price 131

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Pinterest banned political ads in 2018.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

FEBRUARY 12, 2019

In 2018, YouTube was the most popular IOS app. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017. Relaxation videos like soap cutting and slime playing experienced a 70% increase in watch time in 2018.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? But that isn’t the case.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Search Engine Land

NOVEMBER 9, 2023

But TikTok is a platform Google has acknowledged as a threat to Search (also, Gen Z women prefer TikTok to Google ). For most of these eight years, ChatGPT didn’t exist, including from April to August 2018 when Google’s search market share dipped below 91%. Relatively stable. What about Bing?

Search Marketers 110

Search Marketers Gen Z Marketers Marketing 110

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketers 127

Backlinko

JUNE 4, 2024

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

eCommerce 92

eCommerce Gen Z Shipping Retail 92

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers 142

Shoppers Product Gen Z Promotion 142

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hubspot Marketing

APRIL 25, 2022

Launched by Facebook in 2018, Lasso was a short video platform meant to compete with TikTok. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020. We first pointed to Lasso as a social media platform marketers should watch back in 2019.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. A post shared by kimberly not kim (@museummammy) on Sep 20, 2018 at 5:29am PDT. This takeover was the perfect strategy for the very Gen Z show. Build trust. photo @camillachiappetta #mfw. Good morning!

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Many Chat

JULY 13, 2022

Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Data is both a reflection of the world and its driver. That's why we compete at The Data Open. Are you up for the challenge? What you should do in 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

MAY 3, 2022

Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. Consumer concerns about the climate crisis show no sign of abating.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 99

Branding Gen Z Food Millennials 99

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. In 2018, Ruffles did a witty take on a stock photo that went viral a few years earlier. They’re not even thinking about retirement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

JUNE 18, 2020

A post shared by Travis Curry (@radtrav) on Jul 30, 2018 at 1:22pm PDT. A post shared by Quinn Poer (@qpo) on Jun 7, 2018 at 5:45pm PDT. A thing I made w/ @carl.ostberg back in 2018. You can always count on Gen Z to put a twist on an Instagram trend, and 2020 is no different. View this post on Instagram.

Food 145

Food Gen Z Fashion Marketers 145

Buffer Marketing

JULY 28, 2024

This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X. It’s called the Pratfall Effect. When an entrepreneur, brand, or company makes an error, we not only forgive it… Studies show we can actually like them MORE because of it.

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Gen Z Thought Leadership Entertainment User-Generated 102

Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example.

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Gen Z Marketers Marketing Promotion 121

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 52

Gen Z User-Generated Transform SEO 52

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. That means it’s notable that IGTV was not mentioned at all during the network’s announcement of 2018 Q4 numbers.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. Posted by F1 on Thursday, October 11, 2018. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. Well, we documented the entire process, from the initial design to the cutting of the lenses.

Customer 106

Customer Gen Z Manufacturing Energy 106

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. User-generated content isn’t limited to Instagram. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. This is especially true if you want to target Millennials and Gen Z. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Spiralytics

FEBRUARY 5, 2023

81% of Gen Z members don’t believe that gender can define a person the same way as it could in the past. In 2018, a survey found that 79% of parents want their children to act against gender stereotypes. As a consumer, some marketing messages that present gender stereotypes can be considered offensive.

Gen Z 96

Gen Z Millennials Marketers Marketing 96