Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

MAY 1, 2020

Alternatively, they've also sponsored live product tutorials from social media influencers. In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ).

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery.

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 129

Gen Z Millennials Retail Price 129

Hootsuite

MAY 31, 2022

Most people check in when they want to research a type of product or resource. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2018, 18.4 In 2016, 18.1 trillion views. In 2017, 19.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Once you are comfortable, podcast production still requires a significant investment of time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. The key challenges affecting each generation. What about Gen X?

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

FEBRUARY 12, 2019

More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. In 2018, YouTube was the most popular IOS app. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 132

Social Media Marketing Gen Z Health Marketers 132

Hubspot Marketing

APRIL 25, 2022

Your brand can use Twitter Spaces to create meaningful engagement with its audience, connect during over trending topics and cultural moments, or hold large-scale focus groups to gain feedback on a product or service. Launched by Facebook in 2018, Lasso was a short video platform meant to compete with TikTok. Houseparty.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. 59% of millennials have discovered products on Pinterest. Source: Digital in 2019 report.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

JULY 8, 2019

One in five has bought a product based on an influencer’s recommendation. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Build trust.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer. Take Skittles for example.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Many Chat

JULY 13, 2022

Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. When you do invest in tools that can make you more productive, always use an approved partner.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

JUNE 18, 2020

This monochrome look is dramatic and interesting, giving a straightforward product photo an editorial feel. I loved the process from concept to production to editing to the final product. A post shared by Travis Curry (@radtrav) on Jul 30, 2018 at 1:22pm PDT. View this post on Instagram. View this post on Instagram.

Food 145

Food Gen Z Fashion Marketers 145

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. Posted by Citadel Careers on Wednesday, May 16, 2018. The Facebook Group includes no product placement posts or advertising. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

MAY 3, 2022

Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. Consumer concerns about the climate crisis show no sign of abating. A sea change is underway.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. For example.

Gen Z 125

Gen Z Marketers Marketing Millennials 125

Neil Patel

DECEMBER 29, 2020

Many older brands have done the latter, using the more relaxed, casual tone on social media to shed their stuffy reputations and inject their products with a fresher (or even a snarkier) persona. A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. MoonPie is a great example. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Posted by F1 on Thursday, October 11, 2018. They do it with taste, by not inserting themselves or their product into the issue. Learn more: [link].

Customer 111

Customer Gen Z Manufacturing Energy 111

Buffer Marketing

JULY 28, 2024

This can be educational & informative content like how-to videos or product tutorials and fun content like behind-the-scenes videos or trending memes. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X. It’s called the Pratfall Effect.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. 62% of people say they have become more interested in a brand or product after seeing it in Stories. Fast stats for Instagram. The social network saw 20.4%

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

JUNE 22, 2021

They expect your business to solve their issue, but it’s not just your product they’re looking for. It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this. Smart content marketers know they need to segment their audiences based on product need.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. And there’s plenty of room for your brand to share your own story, product/service photos and more.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details. Instagram has all that and then some.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Spiralytics

FEBRUARY 5, 2023

Women are often paired with products meant for the kitchen , while men are spotted with more physically demanding activities. Products for men would usually use darker shades of gray, black, and blue while representing more physically demanding activities. Gender equality has become a crucial factor within today’s consumer culture.

Gen Z 96

Gen Z Millennials Marketers Marketing 96