Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Free Promotion. Paid Promotion. Here are a few examples.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Pinterest banned political ads in 2018.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Launched by Facebook in 2018, Lasso was a short video platform meant to compete with TikTok.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Many Chat

JULY 13, 2022

Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. Too much promotional content. Sharing promotions, offers, and brand collaborations is great from time to time. Paid-for followers.

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Gen Z User-Generated Promotion Energy 128

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. Generate content for your account. promote the takeover on your Instagram, too.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One in two users have made a purchase after spotting a Promoted Pin. Facebook demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots.

Gen Z 126

Gen Z Marketing Marketers Millennials 126

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Citadel Careers on Wednesday, May 16, 2018. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Why We Compete at The Data Open. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. So, if G-Fuel were to promote its drinks as "official Super Bowl beverages," it would infringe upon this trademark.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Buffer Marketing

JULY 28, 2024

” 💡 Continue learning : How to Create the Perfect Facebook Business Page to Promote Your Small Business What should you post on Instagram Instagram is a visual content platform. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands. There is no one-size-fits-all replacement for Google Plus.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Meanwhile, the red heart emoji was used 14 billion times in 2018. million in 2018. If you’re marketing to Generation Z , Instagram is your go-to platform.

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User-Generated Gen Z Marketing Marketers 112

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. In fact, UGC for the company got so big, they now run their own awards show and promote daily photo challenges to inspire their consumers to get creative.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

AUGUST 19, 2020

Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. This reputation building was especially important after they were called out in 2018 for a racist incident in one of their US locations. What you can learn: Timing is everything.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. In 2018, there were over 3.2 Generate Leads and Boost Conversions. Lastly, use your current customers and promoters to help you generate content.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. Native ads can still offer value as something more than just a promotional piece. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. Once it became clear they were achieving high engagement, they were promoted as ads. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. What’s great about these ads. These two factors allow potential travellers to self-qualify.

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Whitepaper User-Generated Gen Z Price 112

Digital Marketer

NOVEMBER 26, 2022

Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Businesses have no choice but to update their promotional assets from a marketing standpoint. Meanwhile, Microsoft Advertising has shown that more inclusive ads have seen 23% more “purchase intent” from Gen Z consumers.

Gen Z 62

Gen Z Advertisers Advertising Finance 62

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Paid search ads can be bought via Microsoft Advertising’s partner network. Not selling data to advertisers.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. But use your audience’s content consumption behavior to present personalized content. Social media is good for business.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. TikTok is a video platform where users can record videos up to 60 seconds in length. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Unbounce

MAY 1, 2024

To help you see the benefits of A/B testing and how it can get you closer to achieving your goals (and, hopefully, that promotion you’ve been eyeing), here are some A/B testing giants whom you can stand on examples that’ll help spark inspiration. Their approach? A clever blend of influencer creativity and data-driven decision-making.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

FEBRUARY 23, 2022

As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. A study published by Bazaarvoice in 2018 registered that 82% of smartphone owners consult the internet on purchases they are about to make. Another very popular Digital Marketing strategy is using Search Engine Marketing to promote a brand.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. Google Advertising revenue rose 69% year-on-year in Q2 2021. Furthermore, 11.7%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. After Douyin launched in early 2018, it grew to 150 million active users in year one. Owner: Kuaishou Technologies.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

SEPTEMBER 18, 2019

All of which raises the question -- why should companies pay real human influencers to promote their products, when they can create their own personal influencer from scratch? For instance, Xinhua News, a Chinese media outlet, unveiled an AI news presenter in 2018 who can work 24-hours a day without breaks, reducing news production costs.

Gen Z 145

Gen Z Advertising Advertisers Influencer Marketing 145

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

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Gen Z Fashion Influencer Marketing Millennials 131

Sprout Social

AUGUST 29, 2019

Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. teens surveyed in 2018 reporting that they use Twitter. Sprinkled throughout those tweets are ads (promoted tweets), which collectively made up 86% of Twitter’s revenue in 2018.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Hootsuite

SEPTEMBER 9, 2020

You can create your photo ad in Facebook Business Manager , or simply promote a post with an image from your Facebook Page. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. Plenty of Generation Z and Gen Xers also use the platform.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

NOVEMBER 2, 2020

In 2018, Musical.ly For example, Raising Cane's Restaurant partnered with famous TikTok influencer Chase Hudson to promote their business (you can check it out in the video below). Authenticity matters to Generation Z, and they tend to shy away from the ‘ sales-to-drive ’ leads marketing ads. Stuntin' On You - Tyla Yaweh.

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Another example is Lululemon’s belt bag.

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SEO PR User-Generated Shoppers 106

Hubspot Marketing

AUGUST 18, 2022

But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics.

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Branding Fashion Shoppers Food 145

Sprout Social

AUGUST 15, 2022

The 90s holds a special place in the hearts of Millennials and Zillenials, but the early 2000s is special to Gen Z. International superstar Beyonce is known for reposting and giving credit to her fans, especially when it comes to promoting her songs. The song was inspired by Kash Doll’s 2018 hit, “Ice Me Out”.

User-Generated 102

User-Generated Gen Z Millennials Branding 102