Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketers 152

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 103

Market Research Non-Profit Transform Marketers 103

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. CMWorld Click To Tweet.

Entertainment 91

Entertainment Thought Leadership CMO Marketers 91

Traackr

OCTOBER 23, 2018

In this blog post, author and global marketing strategist Joel Backeler offers insights on the 2018 State of Influence 2.0 and what you should learn from it.

Global Marketing 72

Global Marketing Marketing Marketers 72

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

Global Marketing 72

Global Marketing Health Promotion New Technology 72

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Simply put, Pinterest has potential for both local and global companies alike. 27% of marketers are already using Pinterest. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. That’s what our founder, Ryan Holmes, believes.

Management 139

Management Social Media Marketing Education Communications 139

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Source: Google. 55% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform 74

Transform Marketers Marketing Global Marketing 74

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: How to Create Unified Content That Works in Diverse Global Markets [Examples]. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. Each step of our content marketing process is documented in a company wiki. Stevenvvessum ? Click To Tweet. Build the team.

Promotion 111

Promotion SEO Global Marketing Content Marketing 111

Litmus

NOVEMBER 17, 2018

. — Kuldar @ (@kkuldar) June 11, 2018. — Guilherme Rambo (@_inside) June 14, 2018. — Ricky Mondello (@rmondello) June 14, 2018. This type of interactivity is supported primarily in Apple Mail, iOS Mail, and Outlook for Mac, which accounts for ~42% of global market share currently.

Global Marketing 54

Global Marketing Email Marketing Branding Customer 54

Martech

APRIL 5, 2022

That some marketing dollars will inevitably be wasted is not news. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%.

Customer 106

Customer CMO Customer Journey Non-Profit 106

Neil Patel

DECEMBER 18, 2018

For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”. Adding the year in your title tag lets people know your content is up to date and relevant and typically it helps get more clicks than anything else. Hack #14: Start with the Link Intersect.

eBook 111

eBook User-Generated PR SEO 111

Duct Tape Marketing

JULY 29, 2016

Compliance laws reach a global market, so let’s visit a few that affect any international email your marketing team sends. Global SPAM Laws. If you’re larger than a mom and pop shop, complying and understanding global laws is pertinent to your bottom line. But these guidelines don’t stop at the U.S.

Law 53

Law Email Marketing Marketers Marketing 53

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. Onfido ) There’s a considerable 100% increase in deepfake videos from 2018 to 2019, increasing to 14,678. million by the end of 2024.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

OCTOBER 23, 2018

Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space. — Project1421 (@project1421) October 17, 2018. — Lucho Cornejo (@LuchoCornejo) October 16, 2018. The good old marketing funnel. sproutsocial.

Food 95

Food Transform eCommerce Education 95

Jeff Bullas

DECEMBER 7, 2022

However, post-2018, like almost every other continent in the world, the continent experienced significant economic hardships partly due to the widespread impact of the COVID-19 pandemic, rising debt levels, and soaring inflation. billion of the continent’s GDP in 2018, according to the World Travel & Tourism Council (WTTC).

Health 202

Health Non-Profit Food Energy 202

Econsultancy

MARCH 4, 2022

App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020. This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% 2018 research shows how an advertising hiatus can impact brands’ long-term sales.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023—a staggering 550% increase since 2019. Onfido ) There’s a considerable 100% increase in deepfake videos from 2018 to 2019, increasing to 14,678. million by the end of 2024.

Entertainment 52

Entertainment User-Generated Global Marketing Market Research 52